Daily Papers

Consumer research costs companies billions annually yet suffers from panel biases and limited scale. Large language models (LLMs) offer an alternative by simulating synthetic consumers, but produce unrealistic response distributions when asked directly for numerical ratings. We present semantic similarity rating (SSR), a method that elicits textual responses from LLMs and maps these to Likert distributions using embedding similarity to reference statements. Testing on an extensive dataset comprising 57 personal care product surveys conducted by a leading corporation in that market (9,300 human responses), SSR achieves 90% of human test-retest reliability while maintaining realistic response distributions (KS similarity > 0.85). Additionally, these synthetic respondents provide rich qualitative feedback explaining their ratings. This framework enables scalable consumer research simulations while preserving traditional survey metrics and interpretability.

The emergence of large language models (LLMs) has opened up exciting possibilities for simulating human behavior and cognitive processes, with potential applications in various domains, including marketing research and consumer behavior analysis. However, the validity of utilizing LLMs as stand-ins for human subjects remains uncertain due to glaring divergences that suggest fundamentally different underlying processes at play and the sensitivity of LLM responses to prompt variations. This paper presents a novel approach based on Shapley values from cooperative game theory to interpret LLM behavior and quantify the relative contribution of each prompt component to the model's output. Through two applications - a discrete choice experiment and an investigation of cognitive biases - we demonstrate how the Shapley value method can uncover what we term "token noise" effects, a phenomenon where LLM decisions are disproportionately influenced by tokens providing minimal informative content. This phenomenon raises concerns about the robustness and generalizability of insights obtained from LLMs in the context of human behavior simulation. Our model-agnostic approach extends its utility to proprietary LLMs, providing a valuable tool for practitioners and researchers to strategically optimize prompts and mitigate apparent cognitive biases. Our findings underscore the need for a more nuanced understanding of the factors driving LLM responses before relying on them as substitutes for human subjects in survey settings. We emphasize the importance of researchers reporting results conditioned on specific prompt templates and exercising caution when drawing parallels between human behavior and LLMs.

Environment setup-the process of configuring the system to work with a specific software project-represents a persistent challenge in Software Engineering (SE). Automated environment setup methods could assist developers by providing fully configured environments for arbitrary repositories without manual effort. This also helps SE researchers to scale execution-based benchmarks. However, recent studies reveal that even state-of-the-art Large Language Models (LLMs) achieve limited success in automating this task. To address this limitation, we tune a specialized model for environment setup. We combine supervised fine-tuning for generating correct Bash scripts and Reinforcement Learning with Verifiable Rewards (RLVR) to adapt it to the task of environment setup. On EnvBench-Python, our method enables Qwen3-8B (a model runnable on consumer hardware) to perform on par with larger models-Qwen3-32B and GPT-4o. The training code and model checkpoints are available online: https://github.com/JetBrains-Research/PIPer.

We introduce MilkQA, a question answering dataset from the dairy domain dedicated to the study of consumer questions. The dataset contains 2,657 pairs of questions and answers, written in the Portuguese language and originally collected by the Brazilian Agricultural Research Corporation (Embrapa). All questions were motivated by real situations and written by thousands of authors with very different backgrounds and levels of literacy, while answers were elaborated by specialists from Embrapa's customer service. Our dataset was filtered and anonymized by three human annotators. Consumer questions are a challenging kind of question that is usually employed as a form of seeking information. Although several question answering datasets are available, most of such resources are not suitable for research on answer selection models for consumer questions. We aim to fill this gap by making MilkQA publicly available. We study the behavior of four answer selection models on MilkQA: two baseline models and two convolutional neural network archictetures. Our results show that MilkQA poses real challenges to computational models, particularly due to linguistic characteristics of its questions and to their unusually longer lengths. Only one of the experimented models gives reasonable results, at the cost of high computational requirements.

One of the challenging research problems in the domain of time series analysis and forecasting is making efficient and robust prediction of stock market prices. With rapid development and evolution of sophisticated algorithms and with the availability of extremely fast computing platforms, it has now become possible to effectively extract, store, process and analyze high volume stock market time series data. Complex algorithms for forecasting are now available for speedy execution over parallel architecture leading to fairly accurate results. In this paper, we have used time series data of the two sectors of the Indian economy: Consumer Durables sector and the Small Cap sector for the period January 2010 to December 2015 and proposed a decomposition approach for better understanding of the behavior of each of the time series. Our contention is that various sectors reveal different time series patterns and understanding them is essential for portfolio formation. Further, based on this structural analysis, we have also proposed several robust forecasting techniques and analyzed their accuracy in prediction using suitably chosen training and test data sets. Extensive results are presented to demonstrate the effectiveness of our propositions.

Fine-tuning large language models (LLMs) with parameter-efficient techniques such as LoRA and QLoRA has enabled adaptation of foundation models on modest hardware. Yet the efficiency of such training on consumer-grade GPUs, especially under strict 8 GB VRAM limits, remains underexplored. We present a controlled profiling study of LoRA/QLoRA fine-tuning using the Qwen2.5-1.5B-Instruct model on a single NVIDIA RTX 4060. Across three representative configurations, we systematically vary batch size, sequence length, optimizer choice (AdamW vs. PagedAdamW), and precision (fp16 vs. bf16). We report throughput (tokens/s), time per 10k tokens, and VRAM footprint, alongside energy estimates derived from GPU board power limits. Our results show that paged optimizers improve throughput by up to 25% (628 tok/s vs. 500 tok/s baseline), while bf16 degrades efficiency relative to fp16. Despite 8 GB constraints, sequence lengths up to 2048 tokens were feasible using parameter-efficient strategies. To our knowledge, this is the first systematic case study of LLM fine- tuning efficiency on consumer GPUs, providing reproducible benchmarks and practical guidelines for resource-constrained researchers and practitioners.

In the evolving e-commerce field, recommendation systems crucially shape user experience and engagement. The rise of Consumer-to-Consumer (C2C) recommendation systems, noted for their flexibility and ease of access for customer vendors, marks a significant trend. However, the academic focus remains largely on Business-to-Consumer (B2C) models, leaving a gap filled by the limited C2C recommendation datasets that lack in item attributes, user diversity, and scale. The intricacy of C2C recommendation systems is further accentuated by the dual roles users assume as both sellers and buyers, introducing a spectrum of less uniform and varied inputs. Addressing this, we introduce MerRec, the first large-scale dataset specifically for C2C recommendations, sourced from the Mercari e-commerce platform, covering millions of users and products over 6 months in 2023. MerRec not only includes standard features such as user_id, item_id, and session_id, but also unique elements like timestamped action types, product taxonomy, and textual product attributes, offering a comprehensive dataset for research. This dataset, extensively evaluated across six recommendation tasks, establishes a new benchmark for the development of advanced recommendation algorithms in real-world scenarios, bridging the gap between academia and industry and propelling the study of C2C recommendations.

The demand for machine intelligence capable of processing continuous, long-context inputs on local devices is growing rapidly. However, the quadratic complexity and memory requirements of traditional Transformer architectures make them inefficient and often unusable for these tasks. This has spurred a paradigm shift towards new architectures like State Space Models (SSMs) and hybrids, which promise near-linear scaling. While most current research focuses on the accuracy and theoretical throughput of these models, a systematic performance characterization on practical consumer hardware is critically needed to guide system-level optimization and unlock new applications. To address this gap, we present a comprehensive, comparative benchmarking of carefully selected Transformer, SSM, and hybrid models specifically for long-context inference on consumer and embedded GPUs. Our analysis reveals that SSMs are not only viable but superior for this domain, capable of processing sequences up to 220K tokens on a 24GB consumer GPU-approximately 4x longer than comparable Transformers. While Transformers may be up to 1.8x faster at short sequences, SSMs demonstrate a dramatic performance inversion, becoming up to 4x faster at very long contexts (~57K tokens). Our operator-level analysis reveals that custom, hardware-aware SSM kernels dominate the inference runtime, accounting for over 55% of latency on edge platforms, identifying them as a primary target for future hardware acceleration. We also provide detailed, device-specific characterization results to guide system co-design for the edge. To foster further research, we will open-source our characterization framework.

This paper introduces ChatbotManip, a novel dataset for studying manipulation in Chatbots. It contains simulated generated conversations between a chatbot and a (simulated) user, where the chatbot is explicitly asked to showcase manipulation tactics, persuade the user towards some goal, or simply be helpful. We consider a diverse set of chatbot manipulation contexts, from consumer and personal advice to citizen advice and controversial proposition argumentation. Each conversation is annotated by human annotators for both general manipulation and specific manipulation tactics. Our research reveals three key findings. First, Large Language Models (LLMs) can be manipulative when explicitly instructed, with annotators identifying manipulation in approximately 84\% of such conversations. Second, even when only instructed to be ``persuasive'' without explicit manipulation prompts, LLMs frequently default to controversial manipulative strategies, particularly gaslighting and fear enhancement. Third, small fine-tuned open source models, such as BERT+BiLSTM have a performance comparable to zero-shot classification with larger models like Gemini 2.5 pro in detecting manipulation, but are not yet reliable for real-world oversight. Our work provides important insights for AI safety research and highlights the need of addressing manipulation risks as LLMs are increasingly deployed in consumer-facing applications.

In the last decade new ways of shopping online have increased the possibility of buying products and services more easily and faster than ever. In this new context, personality is a key determinant in the decision making of the consumer when shopping. The two main reasons are: firstly, a person's buying choices are influenced by psychological factors like impulsiveness, and secondly, some consumers may be more susceptible to making impulse purchases than others. To the best of our knowledge, the impact of personality factors on advertisements has been largely neglected at the level of recommender systems. This work proposes a highly innovative research which uses a personality perspective to determine the unique associations among the consumer's buying tendency and advert recommendations. As a matter of fact, the lack of a publicly available benchmark for computational advertising do not allow both the exploration of this intriguing research direction and the evaluation of state-of-the-art algorithms. We present the ADS Dataset, a publicly available benchmark for computational advertising enriched with Big-Five users' personality factors and 1,200 personal users' pictures. The proposed benchmark allows two main tasks: rating prediction over 300 real advertisements (i.e., Rich Media Ads, Image Ads, Text Ads) and click-through rate prediction. Moreover, this work carries out experiments, reviews various evaluation criteria used in the literature, and provides a library for each one of them within one integrated toolbox.

User-generated contents (UGCs) on online platforms allow marketing researchers to understand consumer preferences for products and services. With the advance of large language models (LLMs), some studies utilized the models for annotation and sentiment analysis. However, the relationship between the accuracy and the hyper-parameters of LLMs is yet to be thoroughly examined. In addition, the issues of variability and reproducibility of results from each trial of LLMs have rarely been considered in existing literature. Since actual human annotation uses majority voting to resolve disagreements among annotators, this study introduces a majority voting mechanism to a sentiment analysis model using local LLMs. By a series of three analyses of online reviews on restaurant evaluations, we demonstrate that majority voting with multiple attempts using a medium-sized model produces more robust results than using a large model with a single attempt. Furthermore, we conducted further analysis to investigate the effect of each aspect on the overall evaluation.

With the increasing legalization of medical and recreational use of cannabis, more research is needed to understand the association between depression and consumer behavior related to cannabis consumption. Big social media data has potential to provide deeper insights about these associations to public health analysts. In this interdisciplinary study, we demonstrate the value of incorporating domain-specific knowledge in the learning process to identify the relationships between cannabis use and depression. We develop an end-to-end knowledge infused deep learning framework (Gated-K-BERT) that leverages the pre-trained BERT language representation model and domain-specific declarative knowledge source (Drug Abuse Ontology (DAO)) to jointly extract entities and their relationship using gated fusion sharing mechanism. Our model is further tailored to provide more focus to the entities mention in the sentence through entity-position aware attention layer, where ontology is used to locate the target entities position. Experimental results show that inclusion of the knowledge-aware attentive representation in association with BERT can extract the cannabis-depression relationship with better coverage in comparison to the state-of-the-art relation extractor.

We present a new large-scale electroencephalography (EEG) dataset as part of the THINGS initiative, comprising over 1.6 million visual stimulus trials collected from 20 participants, and totaling more than twice the size of the most popular current benchmark dataset, THINGS-EEG2. Crucially, our data was recorded using a 32-channel consumer-grade wet electrode system costing ~$2.2k, around 27x cheaper than research-grade EEG systems typically used in cognitive neuroscience labs. Our work is one of the first open-source, large-scale EEG resource designed to closely reflect the quality of hardware that is practical to deploy in real-world, downstream applications of brain-computer interfaces (BCIs). We aim to explore the specific question of whether deep neural network-based BCI research and semantic decoding methods can be effectively conducted with such affordable systems, filling an important gap in current literature that is extremely relevant for future research. In our analysis, we not only demonstrate that decoding of high-level semantic information from EEG of visualized images is possible at consumer-grade hardware, but also that our data can facilitate effective EEG-to-Image reconstruction even despite significantly lower signal-to-noise ratios. In addition to traditional benchmarks, we also conduct analyses of EEG-to-Image models that demonstrate log-linear decoding performance with increasing data volume on our data, and discuss the trade-offs between hardware cost, signal fidelity, and the scale of data collection efforts in increasing the size and utility of currently available datasets. Our contributions aim to pave the way for large-scale, cost-effective EEG research with widely accessible equipment, and position our dataset as a unique resource for the democratization and development of effective deep neural models of visual cognition.

To advance the neural decoding of Portuguese, in this paper we present a fully open Transformer-based, instruction-tuned decoder model that sets a new state of the art in this respect. To develop this decoder, which we named Gerv\'asio PT*, a strong LLaMA~2 7B model was used as a starting point, and its further improvement through additional training was done over language resources that include new instruction data sets of Portuguese prepared for this purpose, which are also contributed in this paper. All versions of Gerv\'asio are open source and distributed for free under an open license, including for either research or commercial usage, and can be run on consumer-grade hardware, thus seeking to contribute to the advancement of research and innovation in language technology for Portuguese.

We introduce CroissantLLM, a 1.3B language model pretrained on a set of 3T English and French tokens, to bring to the research and industrial community a high-performance, fully open-sourced bilingual model that runs swiftly on consumer-grade local hardware. To that end, we pioneer the approach of training an intrinsically bilingual model with a 1:1 English-to-French pretraining data ratio, a custom tokenizer, and bilingual finetuning datasets. We release the training dataset, notably containing a French split with manually curated, high-quality, and varied data sources. To assess performance outside of English, we craft a novel benchmark, FrenchBench, consisting of an array of classification and generation tasks, covering various orthogonal aspects of model performance in the French Language. Additionally, rooted in transparency and to foster further Large Language Model research, we release codebases, and dozens of checkpoints across various model sizes, training data distributions, and training steps, as well as fine-tuned Chat models, and strong translation models. We evaluate our model through the FMTI framework, and validate 81 % of the transparency criteria, far beyond the scores of even most open initiatives. This work enriches the NLP landscape, breaking away from previous English-centric work in order to strengthen our understanding of multilinguality in language models.

Large language models (LLMs) have demonstrated impressive capabilities in natural language understanding and generation, but the quality bar for medical and clinical applications is high. Today, attempts to assess models' clinical knowledge typically rely on automated evaluations on limited benchmarks. There is no standard to evaluate model predictions and reasoning across a breadth of tasks. To address this, we present MultiMedQA, a benchmark combining six existing open question answering datasets spanning professional medical exams, research, and consumer queries; and HealthSearchQA, a new free-response dataset of medical questions searched online. We propose a framework for human evaluation of model answers along multiple axes including factuality, precision, possible harm, and bias. In addition, we evaluate PaLM (a 540-billion parameter LLM) and its instruction-tuned variant, Flan-PaLM, on MultiMedQA. Using a combination of prompting strategies, Flan-PaLM achieves state-of-the-art accuracy on every MultiMedQA multiple-choice dataset (MedQA, MedMCQA, PubMedQA, MMLU clinical topics), including 67.6% accuracy on MedQA (US Medical License Exam questions), surpassing prior state-of-the-art by over 17%. However, human evaluation reveals key gaps in Flan-PaLM responses. To resolve this we introduce instruction prompt tuning, a parameter-efficient approach for aligning LLMs to new domains using a few exemplars. The resulting model, Med-PaLM, performs encouragingly, but remains inferior to clinicians. We show that comprehension, recall of knowledge, and medical reasoning improve with model scale and instruction prompt tuning, suggesting the potential utility of LLMs in medicine. Our human evaluations reveal important limitations of today's models, reinforcing the importance of both evaluation frameworks and method development in creating safe, helpful LLM models for clinical applications.

To advance the neural encoding of Portuguese (PT), and a fortiori the technological preparation of this language for the digital age, we developed a Transformer-based foundation model that sets a new state of the art in this respect for two of its variants, namely European Portuguese from Portugal (PT-PT) and American Portuguese from Brazil (PT-BR). To develop this encoder, which we named Albertina PT-*, a strong model was used as a starting point, DeBERTa, and its pre-training was done over data sets of Portuguese, namely over a data set we gathered for PT-PT and over the brWaC corpus for PT-BR. The performance of Albertina and competing models was assessed by evaluating them on prominent downstream language processing tasks adapted for Portuguese. Both Albertina PT-PT and PT-BR versions are distributed free of charge and under the most permissive license possible and can be run on consumer-grade hardware, thus seeking to contribute to the advancement of research and innovation in language technology for Portuguese.

Playing Large Vision Language Models (LVLMs) in 2023 is trendy among the AI community. However, the relatively large number of parameters (more than 7B) of popular LVLMs makes it difficult to train and deploy on consumer GPUs, discouraging many researchers with limited resources. Imagine how cool it would be to experience all the features of current LVLMs on an old GTX1080ti (our only game card). Accordingly, we present Vary-toy in this report, a small-size Vary along with Qwen-1.8B as the base ``large'' language model. In Vary-toy, we introduce an improved vision vocabulary, allowing the model to not only possess all features of Vary but also gather more generality. Specifically, we replace negative samples of natural images with positive sample data driven by object detection in the procedure of generating vision vocabulary, more sufficiently utilizing the capacity of the vocabulary network and enabling it to efficiently encode visual information corresponding to natural objects. For experiments, Vary-toy can achieve 65.6% ANLS on DocVQA, 59.1% accuracy on ChartQA, 88.1% accuracy on RefCOCO, and 29% on MMVet. The code will be publicly available on the homepage.