text: by. Favorite. Overview. 2022. Oil on canvas. Unique Work. Dimensions: 91.4cm (H) x 69.8cm (W) x 2.5cm (D) / 36" (H) x 27.5" (W) x 1" (D). Note: Actual colours may vary due to photography & computer settings.. Artist Statement. Abstract artwork on oils. The artist was inspired by the white picket fence that we see in the traditional neighborhoods. Her abstract version allows the viewer to look beyond what is seen to the naked eye... Artwork stretched on wooden frame and ready to hang.

textbook:
Lesson: Introduction to Abstract Art

## Section 1: What is Abstract Art?
Abstract art is a type of art that does not try to represent or look like a physical object. Instead, it uses colors, shapes, and textures to create a visual experience that is more about feelings and emotions than about real things.

## Section 2: Understanding Abstract Art
To understand abstract art, we need to look beyond the physical and focus on the emotional and intellectual aspects of the artwork. We can do this by asking ourselves questions such as:

- What emotions does the artwork evoke in me?
- What ideas or concepts does it make me think about?
- How does the use of color, shape, and texture affect my perception of the artwork?

## Section 3: Examples of Abstract Art
One example of abstract art is the painting "Composition VII" by Wassily Kandinsky. This painting uses bold lines, bright colors, and abstract shapes to create a dynamic and energetic feeling. Another example is "No. 61 (Rust and Brown)" by Mark Rothko, which uses soft colors and gentle shapes to create a peaceful and contemplative mood.

## Section 4: Creating Your Own Abstract Art
To create your own abstract art, start by experimenting with different materials and techniques. You can use paint, pencils, or even digital tools to create your artwork. Try different combinations of colors, shapes, and textures until you find a composition that speaks to you emotionally and intellectually. Remember to keep an open mind and be willing to take risks in your artwork.

## Glossary:
- Abstract: A type of art that does not try to represent or look like a physical object.
- Emotions: Feelings and sensations that we experience in response to something.
- Ideas: Concepts or thoughts that we have in our minds.
- Techniques: Methods or approaches used to create artwork.

Conclusion:
In conclusion, abstract art is a fascinating and challenging genre that requires us to look beyond the physical and explore the emotional and intellectual aspects of art. By understanding the principles of abstract art and experimenting with different materials and techniques, we can create our own unique and meaningful abstract artwork.


text: Farm & Ranch Insurance Dallas Tx. Farm & Ranch Insurance. Whether you’re a farmer whose primary focus is on agriculture or a rancher who raises cattle or sheep, the land is your livelihood. And to keep a successful business running, you need the right protection. That’s why we’ll help safeguard your farm or ranch with customizable coverage that lets you build a single, hardworking policy.. At the Thumann Insurance Agency, our team of experts makes it quick and easy by comparing your quote from a list of top insurance companies, getting you the best coverage at the best price. Call us today to start your quote.

source: refinedweb

textbook:
Lesson: How to Compare Insurance Quotes for Farm and Ranch Businesses

Introduction:
In this lesson, we will learn how to compare insurance quotes for farm and ranch businesses. We will cover the importance of insurance for these types of businesses, the different types of coverage available, and how to compare quotes from multiple insurance companies. By the end of this lesson, you will be able to make an informed decision about the best insurance policy for your farm or ranch business.

Section 1: Importance of Insurance for Farm and Ranch Businesses

Topic 1: Why do farm and ranch businesses need insurance?
- Farm and ranch businesses face many risks, such as natural disasters, theft, and property damage.
- Insurance helps protect these businesses from financial losses due to unexpected events.
- Without insurance, a single disaster could cause the business to go bankrupt.

Topic 2: Types of insurance coverage for farm and ranch businesses
- Property insurance: covers physical damage to buildings, equipment, and other property
- Liability insurance: covers legal expenses and damages if someone is injured on the property or if the business is responsible for damages caused to another person or property
- Crop insurance: covers financial losses due to crop damage or failure
- Livestock insurance: covers financial losses due to the death or injury of animals
- Equipment breakdown insurance: covers repair or replacement costs for broken-down equipment

Section 2: Comparing Insurance Quotes

Topic 1: How to compare insurance quotes
- Research multiple insurance companies to find the ones that offer the coverage you need.
- Request quotes from each company and compare them based on the coverage, premiums, and deductibles.
- Make sure to read the fine print and ask any questions you have before making a decision.

Topic 2: Factors to consider when comparing insurance quotes
- Coverage: Make sure the policy covers all the risks your business faces.
- Premiums: Look for the lowest premium without sacrificing coverage.
- Deductibles: Consider the amount you will have to pay out of pocket in case of a claim.
- Policy limits: Make sure the policy limits are high enough to cover potential losses.

Section 3: Practical Examples

Example 1: A rancher needs to compare insurance quotes for his cattle ranch. He finds three insurance companies that offer liability insurance, crop insurance, and equipment breakdown insurance. He requests quotes from each company and compares them based on the coverage, premiums, and deductibles. He decides to choose the insurance company that offers the best coverage at the lowest premium with a deductible that he can afford.

Example 2: A farmer needs to compare insurance quotes for her farm business. She researches multiple insurance companies that offer property insurance, liability insurance, and crop insurance. She requests quotes from each company and compares them based on the coverage, premiums, and deductibles. She decides to choose the insurance company that offers the best coverage at the lowest premium with a deductible that she can afford.

Conclusion:
In this lesson, we learned about the importance of insurance for farm and ranch businesses and how to compare insurance quotes. We covered the different types of insurance coverage available and the factors to consider when comparing quotes. By following the steps outlined in this lesson, you can make an informed decision about the best insurance policy for your farm or ranch business.

Glossary:
- Insurance: a contract that provides financial protection against specified losses, such as damage to property or legal liability.
- Premiums: the amount of money paid to an insurer for a policy.
- Deductibles: the amount of money the policyholder must pay out of pocket before the insurance kicks in.
- Coverage: the amount of financial protection provided by an insurance policy.
- Liability insurance: insurance that provides protection against claims alleging that a property owner's negligence caused a person's injury or damage to their property.
- Crop insurance: insurance that provides financial protection to farmers in case of crop failure or damage.
- Livestock insurance: insurance that provides financial protection to farmers in case of the death or injury of their animals.
- Equipment breakdown insurance: insurance that provides coverage for the repair or replacement of broken-down equipment.


text: Proclamation(1973-82). arranged for orchestra from the original piano solo. Duration: 2'. Scoring. 3(III=picc).2.2.2-4.3.3.1-timp.perc-pft-strings. Abbreviations (PDF). Publisher. Boosey & Hawkes. Territory. This work is available from Boosey & Hawkes for the world.. World Premiere. 11/14/1985. New York, New York. New York Philharmonic / Zubin Mehta. New York, New York. New York Philharmonic / Zubin Mehta. Programme Note. For a few years in the early eighties, a manuscript page in pencil sat on Copland's piano stand. It was dated 1973 and bore the title Improvisation. With Copland's permission, pianist Bennett Lerner made the piece into the Proclamation for Piano and gave its premiere in early 1983. During Copland's 85th birthday year, composer Philip Ramey orchestrated Proclamation, also with the composer's authorization.. -Vivian Perlis, 1998

textbook:
Lesson: Understanding Musical Scores

Introduction:
Music is a universal language that expresses emotions and ideas through the combination of pitch, rhythm, melody, and harmony. To perform music, musicians need to read and interpret musical scores, which are written or printed representations of a composition. In this lesson, we will learn about the basic elements of a musical score, including the different types of notation, symbols, and terms used in classical music.

Section 1: The Musical Staff

The musical staff is a set of five horizontal lines that serve as a framework for writing music. Each line represents a different pitch, with the top line representing the highest pitch and the bottom line representing the lowest pitch. The staff is divided into measures, which are groups of beats that indicate the length of a note.

Question: What is the purpose of the musical staff in a musical score?
Answer: The musical staff provides a visual representation of the pitches and rhythms of a composition, allowing musicians to read and interpret the music accurately.

Section 2: Musical Notation

Musical notation is the system of symbols and marks used to represent the pitches, rhythms, and other musical elements of a composition. There are two main types of notation: staff notation and tablature.

Staff notation uses symbols such as notes, rests, and accidentals to represent the pitches and durations of musical sounds. Notes are represented by rectangular shapes with flags or tails that indicate the duration of the sound. The type of note (whole, half, quarter, or eighth) determines the length of the flag or tail. Accidentals are symbols that alter the pitch of a note (e.g., sharp, flat, or natural).

Tablature is a form of musical notation that represents pitches in relation to a particular instrument's fretboard, keyboard, or other playing surface. It is often used for fretted instruments like the guitar or lute.

Question: What is the difference between staff notation and tablature?
Answer: Staff notation represents pitches and durations using symbols placed on a musical staff, while tablature represents pitches in relation to an instrument's playing surface.

Section 3: Terms and Symbols

There are many terms and symbols used in musical scores, including dynamics (e.g., forte, piano), articulations (e.g., staccato, tenuto), and expression marks (e.g., crescendo, decrescendo). These indications give musicians instructions on how to perform the music, such as the volume, attack, and expression.

Question: What are some common terms and symbols used in musical scores?
Answer: Some common terms and symbols used in musical scores include dynamics (e.g., forte, piano), articulations (e.g., staccato, tenuto), and expression marks (e.g., crescendo, decrescendo).

Conclusion:
Understanding musical scores is an essential skill for any musician. By learning the basic elements of notation, symbols, and terms, we can interpret and perform music accurately and expressively. As we continue to explore different types of music and compositions, we will deepen our understanding of the language of music and its power to move and inspire us.

Glossary:
- Musical staff: A set of five horizontal lines used to represent pitches in music.
- Measure: A group of beats that indicate the length of a note.
- Note: A rectangular shape with flags or tails that represent the duration of a sound.
- Accidental: A symbol that alters the pitch of a note (e.g., sharp, flat, or natural).
- Tablature: A form of musical notation that represents pitches in relation to an instrument's playing surface.
- Dynamics: Terms that indicate the volume of music (e.g., forte, piano).
- Articulations: Symbols that indicate the attack and release of notes (e.g., staccato, tenuto).
- Expression marks: Symbols that indicate the expression or emotion in music (e.g., crescendo, decrescendo).


text: At AMC, we bring forth brick and mortar IT solution integration to your convenience digitally. With more than 20 years serving SME in the area of providing Business IT hardware and software solution and services, we are therefore one step ahead being the pioneer of IT solutions for businesses provider in the digital world.. AMC is a one-stop solution partner for small and medium enterprises in Asia with the mission to simplify and optimise business operations technologically.. SMEs can upgrade and strengthen their core business operations in the areas of productivity, human resource management and finance management provided within our business solution grid.

textbook:
Lesson: Introduction to IT Solutions for Businesses

## Section 1: What are IT Solutions for Businesses?
IT solutions refer to the technology and software that help businesses operate efficiently and effectively. These solutions can range from simple tools like email and word processing software to complex systems like enterprise resource planning (ERP) and customer relationship management (CRM).

**Theoretical Concept:** IT solutions are designed to streamline business processes, improve communication and collaboration among team members, and provide valuable insights into the company's performance.

**Practical Example:** A small business owner may use an accounting software to manage their finances, a customer relationship management system to track customer interactions, and a project management tool to assign tasks and monitor progress.

## Section 2: Why do Businesses Need IT Solutions?
Businesses need IT solutions to remain competitive in today's digital age. With the right technology and software, businesses can automate routine tasks, reduce costs, and improve customer satisfaction.

**Theoretical Concept:** IT solutions enable businesses to scale their operations, increase efficiency, and make informed decisions based on data analysis.

**Practical Example:** A manufacturing company may use an ERP system to manage their supply chain, production schedules, and inventory. This allows them to reduce waste, improve quality control, and deliver products to customers faster.

## Section 3: Types of IT Solutions for Businesses
There are several types of IT solutions that businesses can implement, including:

1. Cloud computing: This involves storing and accessing data and applications over the internet instead of on local servers.
2. Cybersecurity: This refers to the practices and technologies used to protect businesses from cyber threats such as hacking, phishing, and malware.
3. Mobile devices and apps: These allow employees to work remotely and access company data from anywhere at any time.
4. Big data analytics: This involves collecting, analyzing, and interpreting large sets of data to gain insights and make better business decisions.

**Glossary:**
- Cloud computing: The practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer.
- Cybersecurity: The practice of protecting computers, servers, mobile devices, electronic systems, networks, and data from digital attacks, theft, and damage.
- Mobile devices: Portable devices such as smartphones and tablets that allow employees to work remotely and access company data from anywhere at any time.
- Big data analytics: The process of examining large and complex data sets to uncover hidden patterns, correlations, and trends.

## Conclusion:
In conclusion, IT solutions are essential for businesses looking to streamline their operations, improve communication and collaboration among team members, and gain valuable insights into their performance. By implementing the right technology and software, businesses can remain competitive and achieve long-term success.


text: Beställningsuppdrag från Patentbesvärsrätten. (numera Patent- och Marknadsdomstolen) 2012. Commissioned by the Patent Appeals Court, Stockholm 2012.. Collage of recycled Coke cans on MDF. 120 x 120 cm.. I was commissioned by the Patent Appeals Court in Stockholm to create a piece inspired by the photograph below.. The photo is from a law textbook and shows a method of dealing with patent cases in court, the so called teleological method.. I recreated the picture by making a patchwork of pieces from all kinds of Coke cans, Coke being the biggest brand in the world..

textbook:
Lesson: How to Create a Collage from Recycled Materials

**Introduction:** Creating a collage is a fun and creative way to express oneself and showcase one's artistic abilities. In this lesson, we will learn how to create a collage using recycled materials. We will use the example of a collage created by an artist who was commissioned to create a piece inspired by a photograph of a legal method.

**Theoretical Concepts:**
- Collage: A technique of an art production, particularly in the visual arts, where the artwork is made from various different forms, often fragments, or pieces of previous artworks or objects.
- Recycling: The process of converting waste materials into new materials and objects.
- Composition: The arrangement of elements in a work of art to create harmony and balance.

**Practical Examples:**
1. Gather materials: Collect various Coke cans of different colors and sizes.
2. Clean and sort the cans: Remove any dirt or debris from the cans and sort them by color and size.
3. Arrange the cans: Lay out the cans on a flat surface to create a pattern or design.
4. Glue the cans: Use a strong adhesive to glue the cans together, making sure they are aligned correctly.
5. Add finishing touches: Add any additional elements such as labels or text to enhance the collage.

**Real-World Scenarios:**
1. Create a collage using recycled materials from household items such as old magazines, newspapers, or packaging.
2. Use the collage technique to create a piece of art that represents a personal experience or emotion.
3. Collaborate with others to create a large-scale collage installation for an exhibition or event.

**Conclusion:** Creating a collage is a fun and creative way to express oneself and showcase one's artistic abilities. By using recycled materials, we can create unique and meaningful works of art while also being environmentally conscious. The skills learned in this lesson can be applied to other forms of art, such as painting or sculpture, and can be used to create beautiful and thought-provoking pieces.


text: Welcome to the Media Office of RESMI Finance & Investment House!. RESMI F&I HOUSE is one of the most frequently quoted Kazakh financial companies. Our speakers can give an independent expert review, unbiased comments on the global and Kazakhstan trends and are ready to assist in delivery of accurate and up-to-date information related to the company business portfolio.. We enjoy communication with the representatives of modern mass media. We recognize you as our reliable partner with the common goal of unbiased reflection of the situation around Kazakhstan and global economy. We will appreciate interesting queries on the relevant topics.. You may send your questions to RESMI speakers and experts at: sales@resmi.kz. We will also be glad to answer other questions by telephone:. +7 (727) 266 70 77 (ext. 317, 335)

textbook:
Lesson: Introduction to Financial Companies

**Objective:** To introduce students to the concept of financial companies and their role in the economy.

**Introduction:** Financial companies play a crucial role in the economy by helping individuals and businesses manage their money. These companies provide services such as investment advice, insurance, and loans. In this lesson, we will learn about the different types of financial companies and their roles in the economy.

**Section 1: Types of Financial Companies**

**Topic 1: Brokerage Firms**
A brokerage firm is a type of financial company that acts as a middleman between buyers and sellers of securities such as stocks, bonds, and mutual funds. They make money by charging fees for their services.

**Topic 2: Investment Banks**
Investment banks help companies and governments raise money by underwriting securities such as bonds and stocks. They also provide advisory services to clients on mergers and acquisitions.

**Topic 3: Commercial Banks**
Commercial banks accept deposits from customers and lend money to businesses and individuals. They also provide other services such as credit cards, mortgages, and online banking.

**Section 2: Roles of Financial Companies**

**Topic 1: Investment Advice**
Financial companies provide investment advice to help individuals and businesses make informed decisions about where to invest their money. This can include advice on stocks, bonds, mutual funds, and other investment vehicles.

**Topic 2: Risk Management**
Financial companies help businesses and individuals manage risk by providing insurance products such as life insurance, health insurance, and property insurance.

**Topic 3: Lending**
Financial companies provide loans to individuals and businesses to help them finance large purchases such as homes or cars. They also provide lines of credit and other forms of credit.

**Section 3: Examples of Financial Companies**

**Topic 1: JPMorgan Chase**
JPMorgan Chase is a commercial bank that provides a range of financial services including investment banking, asset management, and private equity.

**Topic 2: Goldman Sachs**
Goldman Sachs is an investment bank that provides advisory services to corporations, governments, and individual investors.

**Topic 3: Berkshire Hathaway**
Berkshire Hathaway is a holding company that owns a variety of businesses including insurance companies, railroads, and manufacturing firms.

**Conclusion:** Financial companies play a critical role in the economy by providing services such as investment advice, risk management, and lending. By understanding the different types of financial companies and their roles, we can better understand the complex financial system that underpins our economy.

**Glossary:**
- Brokerage firm: A financial company that acts as a middleman between buyers and sellers of securities.
- Investment bank: A financial company that helps companies and governments raise money by underwriting securities.
- Commercial bank: A financial company that accepts deposits from customers and lends money to businesses and individuals.
- Investment advice: Services provided by financial companies to help individuals and businesses make informed decisions about where to invest their money.
- Risk management: Services provided by financial companies to help businesses and individuals manage risk through insurance products.
- Lending: Services provided by financial companies to individuals and businesses to help them finance large purchases.


text: Tommaso Briatico, RA. Education. 1974 Bachelor’s of Science, Architecture, University at Tennessee. Tommaso Briatico is the principal of Tommaso Briatico Architects, the firm he founded in 1991. With over 1600 projects to its credit since, his experience includes 12 years with Cannon Design where he earned the American Planning Association Award for his work on the Niagara Reservation Center and the American Institute of Justice Design Award for the Amherst Justice Facility.. An integral part of Tommaso’s design process is his use of three dimensional models in response to questions of site and context. By methodically visualizing solutions, he strives to capitalize on existing building characteristics to yield the most dramatic use of space and to create an inspiring environment that engenders productivity for users. This implementation of modern tools for the craft of architecture along with a commitment to his client's agenda has been the focus of Tommaso's professional efforts.. With over 45.

textbook:
Lesson: Introduction to Architecture

## Section 1: What is Architecture?
Architecture is the art and science of designing buildings and other physical structures. It involves creating functional, safe, and aesthetically pleasing spaces that meet the needs of people and society.

## Section 2: Why is Architecture Important?
Architecture is important because it shapes the world around us. Buildings and structures are a reflection of the culture, values, and technology of the time they were built. Architecture also plays a crucial role in our daily lives, from the homes we live in to the public spaces we gather in. Good architecture can improve the quality of life and contribute to the sustainability of our communities.

## Section 3: How does Architecture Work?
Architecture involves many different disciplines, including engineering, design, and construction. Architects work with clients to understand their needs and desires, then create designs that take into account factors such as site location, building materials, and environmental impact. Once the design is complete, architects work with engineers and contractors to ensure the building is constructed safely and efficiently.

## Section 4: Types of Architecture
There are many different types of architecture, including residential, commercial, industrial, and institutional. Each type of architecture has its own unique challenges and opportunities.

## Section 5: Famous Architects
Throughout history, there have been many famous architects who have left a lasting impact on the world. Some of these architects include Frank Lloyd Wright, Zaha Hadid, and I.M. Pei.

## Conclusion
In conclusion, architecture is a fascinating field that combines art, science, and technology to create functional and beautiful spaces. Whether you are interested in designing buildings, studying the history of architecture, or exploring the many different types of architecture, there is something for everyone in this exciting field. By applying the skills learned in this lesson, you can become a successful architect and make a positive impact on the world around you.


text:
Ugandan MPs pass life in jail anti-homosexual law Published duration 20 December 2013

media caption Gay rights campaigner Claire Byarugaba: "We would rather stay and fight but we know that people in power are way too powerful"

Uganda's parliament has passed a bill to toughen the punishment for homosexual acts to include life imprisonment in some cases.

The anti-homosexuality bill also makes it a crime punishable by a prison sentence not to report gay people.

The prime minister opposed the vote, saying not enough MPs were present.

The bill has been condemned by world leaders since it was mooted in 2009 - US President Barack Obama called it "odious".

The BBC's Catherine Byaruhanga in Kampala says the government knows there will be an international outcry, which could see some countries suspend aid to the country.

She says that Prime Minister Amama Mbabazi might follow up on his complaints about a lack of quorum, while it remains to be seen whether President Yoweri Museveni will sign the bill into law.

The private member's bill originally proposed the death penalty for some offences, such as if a minor was involved or the perpetrator was HIV-positive, but this has been replaced with life in prison.

Miniskirt ban

The MP behind the bill, David Bahati, told the AFP news agency: "This is victory for Uganda. I am glad the parliament has voted against evil."

"Because we are a God-fearing nation, we value life in a holistic way. It is because of those values that members of parliament passed this bill regardless of what the outside world thinks," he said.

The bill also bans the promotion of homosexuality.

"I am officially illegal," Ugandan gay activist Frank Mugisha said after the vote.

The bill's supporters say it is needed to protect traditional family values, which they say are under attack from Western-inspired gay rights groups.

Its critics say the bill has been pushed by some US evangelical Christians.

Uganda is a socially conservative country and on Thursday passed an Anti-Pornography Bill, which bans miniskirts and sexually suggestive material such as some music videos.

Human rights activists say the bill highlights the intolerance and discrimination the gay community faces in Uganda.

One gay activist was killed in 2011, although the police denied he was targeted because of his sexuality.

Meanwhile a local newspaper has been condemned for publishing the names and addresses of people it said were gay.

image caption Briton Bernard Randall is facing prosecution in Uganda

Holidaymakers and visiting foreigners are not immune from prosecution under Uganda's existing anti-homosexuality laws.

A retired British man is awaiting trial in Entebbe on charges of possessing a gay sex video after thieves found images on his laptop.

Sixty-five-year-old Bernard Randall, from Kent, faces a possible two-year prison sentence if found guilty.

His friend Albert Cheptoyek, a Ugandan national with whom he shares a house, has denied a more serious charge of carrying out "acts of gross indecency", which could see him jailed for up to seven years if found guilty.

source: minipile

textbook:
Lesson: Understanding and Combating Homophobia

Introduction:
Homophobia refers to the fear or hatred of homosexuals and their relationships. It is a form of prejudice and discrimination that affects millions of people around the world. In this lesson, we will explore the root causes of homophobia, its impact on society, and ways to combat it.

Section 1: Understanding Homophobia

Topic 1: Causes of Homophobia
- Homophobia is often rooted in societal norms and beliefs that define masculinity and femininity.
- Religious beliefs and cultural practices may also contribute to homophobia.
- Fear of the unknown or being different can also lead to homophobia.

Topic 2: Impact of Homophobia
- Homophobia can lead to physical and emotional harm to individuals who identify as LGBTQ+.
- It can also create a hostile environment that prevents LGBTQ+ individuals from seeking healthcare, education, and employment opportunities.
- Homophobia reinforces negative stereotypes and perpetuates social inequalities.

Topic 3: Combating Homophobia
- Educate oneself and others about the history and impact of homophobia.
- Support LGBTQ+ rights and advocate for policies that promote equality and inclusion.
- Speak out against homophobic language and actions.

Section 2: Practical Examples

Example 1: A high school student who identifies as gay faces homophobic bullying from classmates. They may feel isolated and unsafe at school.

Example 2: A gay couple is denied service at a restaurant because of their sexual orientation. This reinforces the idea that it is acceptable to discriminate against LGBTQ+ individuals.

Example 3: A transgender individual is denied access to a public restroom that aligns with their gender identity. This can lead to humiliation and potential physical harm.

Section 3: Self-Debating Discussions

Question: How can we encourage allyship among heterosexual individuals to support LGBTQ+ rights?

Answer: Allies can educate themselves on LGBTQ+ issues, engage in open dialogue with friends and family members, and support LGBTQ+ organizations and events.

Question: What role do parents play in combating homophobia?

Answer: Parents can create a safe and accepting environment for their children, educate themselves on LGBTQ+ issues, and advocate for inclusive policies in schools and communities.

Conclusion:
Homophobia is a complex issue that affects millions of people worldwide. By understanding its causes and impact, we can work towards creating a more inclusive and equitable society. By taking action and speaking out against homophobia, we can help create a world where everyone is treated with dignity and respect.


text: .. Emilia ManningBroker, Windermere West Coast Properties567 N Coast HwyNewport, OR 97365. Direct: 541.264.0775Office: 541.265.5455. The relationship between a home buyer or seller and their agent is based on trust, shared goals and understanding. I strive to continually improve and to do this I listen and take your needs and wants into consideration.. I'd love to hear from you!

textbook:
# Lesson 1: Introduction to Real Estate
In this lesson, we will learn about the basics of real estate, including what it is, how it works, and why it is important. We will also explore the different types of real estate and the role of a real estate agent.
## Section 1: What is Real Estate?
Real estate is land and any buildings or other improvements on it. It can also include natural resources like water, minerals, and crops. Real estate is often bought and sold, and it can be used as an investment to make money.
## Section 2: Types of Real Estate
There are four main types of real estate: residential, commercial, industrial, and agricultural. Residential real estate includes single-family homes, condos, townhouses, and apartments. Commercial real estate includes office buildings, retail spaces, and warehouses. Industrial real estate includes factories, warehouses, and other manufacturing facilities. Agricultural real estate includes farms, ranches, and other rural properties.
## Section 3: The Role of a Real Estate Agent
A real estate agent is a professional who helps people buy and sell homes. They work with clients to find the right property, negotiate the price, and handle all the paperwork. Agents also know a lot about the local real estate market and can help clients understand the process of buying or selling a home.
## Section 4: Conclusion
Real estate is an important part of our economy, and it can be a great way to make money. By understanding the different types of real estate and the role of a real estate agent, we can make informed decisions when buying or selling a home.
## Glossary
- Real Estate: Land and any buildings or other improvements on it, often bought and sold as an investment
- Types of Real Estate: Residential, Commercial, Industrial, Agricultural
- Real Estate Agent: A professional who helps people buy and sell homes, handles paperwork, and knows about the local market
## Self-Debate Discussion
Why is it important to understand the different types of real estate and the role of a real estate agent? How can this knowledge help us make better decisions when buying or selling a home?


text: Join Date: Jan 2010. Location: Seattle. Posts: 33. Mentioned: 0 Post(s). Tagged: 0 Thread(s). Quoted: 0 Post(s). I am looking to find a good playgroup for my 2 year old son and I when we move to Eugene. I am a young and very crunchy mama wanting to find good mama friends and of coarse have my son make friends as well!. I will also be looking for a part time job. I have schooling in Horticulture and Early Childhood Development as well as 7 years experience working with young children. Ideally I would love to have a PT job working with kids as an assistant teacher and able to bring my son with me (he wouldn't need to be in the same class as me). If anyone has any suggestions of where to take a look I would love to know!. Thanks!!

textbook:
Lesson Title: Finding Information Online

## Section 1: Introduction
In today's digital age, finding information online is a crucial skill that everyone should learn. This lesson will teach you how to find reliable information online, evaluate its credibility, and use it to answer your questions.

## Section 2: How to Find Information Online
There are several ways to find information online, including using search engines, visiting websites, and using online databases. Here are some tips for each method:

1. Search Engines: When using a search engine like Google, Bing, or Yahoo, make sure to use keywords that will help you find the information you need. Also, try using different keywords to see if you can find more information.

2. Websites: You can visit websites directly by typing in the URL or clicking on a link. Look for websites that end in .edu or .gov, as they are usually more reliable than .com websites.

3. Online Databases: Many libraries offer access to online databases that contain articles, books, and other sources of information. Talk to a librarian to see if your library offers this service.

## Section 3: Evaluating Credibility
Once you have found information online, you need to evaluate its credibility. Here are some questions you can ask yourself to determine if the information is reliable:

1. Who wrote the information? Is the author an expert on the topic?
2. When was the information last updated? Is it still relevant?
3. Does the information come from a reputable source?
4. Are there any spelling or grammar errors in the information?
5. Does the information contradict other sources you have found?

## Section 4: Using Information to Answer Questions
Now that you have found information online and evaluated its credibility, you can use it to answer your questions. Here are some steps you can follow:

1. Identify your question or research topic.
2. Use search engines, websites, and online databases to find information related to your topic.
3. Evaluate the credibility of the information you find.
4. Use the information you have found to answer your question or complete your research.
5. Cite your sources when necessary.

## Glossary
- Keyword: A word or phrase used to find information online.
- Database: An organized collection of data, usually accessed through a computer.
- Credible: Believable or trustworthy.
- Contradict: To deny the truth or existence of something.
- Cite: To mention or refer to (a source of information) in order to support an argument or statement.

## Conclusion
Finding information online is a valuable skill that can help you answer questions, complete research projects, and learn more about the world around you. By following the tips and techniques outlined in this lesson, you can become a savvy online researcher and use the information you find to improve your life and the lives of those around you.


text:
The present invention comprises a new and distinct variety of pelargonium, botanically known as Pelargonium zonale and hereinafter referred to by the variety name ‘KLEPZ17487’. ‘KLEPZ17487’ originated from an open pollination in June 2012 in Stuttgart, Germany between an unknown male pelargonium and the female proprietary pelargonium variety PIP-2012-8901 (unpatented).
Seeds from the open pollination were obtained and sown and plants were grown for evaluation. A single plant was selected in June 2013 and subsequently named ‘KLEPZ17487’. In September 2013 ‘KLEPZ17487’ was first vegetatively propagated in Stuttgart, Germany by vegetative cuttings from branches. ‘KLEPZ17487’ was found to reproduce true to type in successive generations of asexual propagation via vegetative cuttings in Stuttgart, Germany.

textbook:
Lesson: Introduction to Plant Breeding

### Section 1: Theoretical Concepts

Plant breeding is the process of creating new plant varieties that have desirable traits such as improved yield, resistance to diseases, or tolerance to environmental stress. This can be achieved through various methods, including open pollination, controlled cross-pollination, and genetic engineering.

### Section 2: Practical Examples

Let's consider an example of plant breeding. Suppose a farmer wants to create a new variety of wheat that is resistant to a certain disease and has a higher yield than existing varieties. To achieve this, the farmer could use plant breeding techniques to crossbreed two different types of wheat, selecting the offspring that exhibit the desired traits. Over several generations, the farmer could selectively breed these plants to increase the frequency of the desirable traits in the population.

### Section 3: Real-World Scenarios

One real-world application of plant breeding is in the development of genetically modified crops. For example, scientists have created a strain of rice that contains a gene from a bacterium that allows the rice to produce vitamin A, addressing a global health problem caused by vitamin A deficiency.

### Glossary

- Open pollination: The transfer of pollen from the male part of a flower to the female part of a flower without human intervention.
- Controlled cross-pollination: The transfer of pollen from the male part of a flower to the female part of a flower through human intervention, usually by hand or using a brush.
- Genetic engineering: The direct manipulation of an organism's genes using biotechnology.

### Conclusion

Plant breeding is an important field that has led to significant improvements in crop yields and resistance to diseases and environmental stress. By understanding the theoretical concepts and applying them to practical examples and real-world scenarios, we can gain a deeper appreciation for the importance of plant breeding in agriculture and food production.


text: We were lucky enough to be invited to the Outback Steakhouse in Akron Ohio. We are pleased to say that the experience that we had at the restaurant was amazing. When we entered it was only a few minute wait before we received our table – the person at the front was extremely hospitable. After we sat down it was only another few brief moments before our waiter for the night took our drink orders and put in our request for a bloomin’ onion. We were surprised at how rapidly we first received our drinks and then received the aforementioned onion. We were able to have a few brief minutes of discussion before our entrees were delivered to our table. Continue reading “Outback Steakhouse – Akron, Ohio”

textbook:
Lesson: How to Write a Restaurant Review

### Section 1: Introduction
In this lesson, we will learn how to write a restaurant review. A restaurant review is a critique or evaluation of a restaurant's food, service, and atmosphere. Writing a restaurant review can help other people decide whether or not they want to visit the restaurant. It can also provide feedback to the restaurant owners and staff on what they are doing well and what they need to improve on.

### Section 2: The Structure of a Restaurant Review
A restaurant review typically includes several key components. These include:

1. Introduction: This is where you introduce the restaurant and give some background information about it. You might mention the location, the type of cuisine, and any standout features.

2. Food: This is where you talk about the food itself. You might describe the dishes you tried, how they tasted, and whether or not they were worth the price.

3. Service: This is where you talk about the service you received. You might mention how attentive the staff was, how quickly they served your food, and whether or not they were friendly and helpful.

4. Atmosphere: This is where you talk about the overall atmosphere of the restaurant. You might mention the decor, the music, and the ambiance.

5. Conclusion: This is where you summarize your thoughts on the restaurant and let readers know whether or not you would recommend it.

### Section 3: Practical Examples
Let's take a look at some practical examples of restaurant reviews to see how these components come together.

Example 1:
"Located in the heart of downtown, Outback Steakhouse is a great place to enjoy a delicious steak. The food was cooked to perfection, and the flavors were outstanding. The service was excellent, with our waiter being attentive and friendly throughout the meal. The atmosphere was lively and fun, with a great selection of music playing in the background. Overall, I would highly recommend Outback Steakhouse to anyone looking for a great steakhouse experience."

Example 2:
"I was disappointed with my experience at Outback Steakhouse. The food was overpriced and lacked flavor, and the service was slow and unattentive. The atmosphere was loud and chaotic, making it difficult to enjoy our meal. I would not recommend this restaurant to others."

### Section 4: Self-Debate Discussions
1. What factors do you think are most important when writing a restaurant review?
2. Can you think of any restaurants you have visited recently that you would like to write a review for? Why or why not?
3. How do you think the structure of a restaurant review could be improved to better help readers make informed decisions?

### Glossary
- Cuisine: A style of cooking or a particular type of food
- Ambiance: The atmosphere or mood of a place
- Attentive: Paying close attention to something or someone
- Perception: The way something is perceived or understood
- Overpriced: More expensive than it is worth


text: MIPJunior - The World's Leading Kids Entertainment Industry Event. 13-14 October 2018, Cannes, France. Discover opportunities to meet and do business with the world's leading kids TV executives.. See the full list of participants, send 1-to-1 messages and organise your meetings all year long.. Log in to the Online Database. Receive personalised recommendations of who to meet onsite based on the preferences you provided during registration.. Mix and mingle during a variety of events like the MIPJunior Opening Party, Networking Lunch, Cookies & Screen and more.. Access the MyMIP Online Database and key event information easily on your phone. Plus, organise your MIPJunior conference schedule using the MIPCOM mobile app.. See who's.

textbook:
**Lesson: Introduction to the Kids Entertainment Industry**

**Objective:** To provide an overview of the kids entertainment industry, its importance, and the various opportunities available for young minds.

**Introduction:** The kids entertainment industry is a vital part of the media and entertainment industry that focuses on creating content specifically designed for children. This includes television shows, movies, video games, and other forms of media that are aimed at children between the ages of 2-18 years old.

**Importance:** The kids entertainment industry is a multi-billion dollar market that has grown exponentially over the past few decades. It is essential because it provides children with educational and fun content that helps them learn, grow, and develop their imagination. Additionally, it also provides parents with a way to keep their children entertained while they go about their daily routines.

**Opportunities:** There are numerous opportunities available for those interested in working within the kids entertainment industry. These include roles such as animators, writers, producers, directors, and many others. The industry is always looking for fresh talent and new ideas, making it an exciting place to work.

**Section 1: The History of the Kids Entertainment Industry**

**Topic 1.1:** The origins of the kids entertainment industry can be traced back to the early 20th century when radio programs were created specifically for children.

**Question 1.1:** What was the first form of media created specifically for children?

**Answer 1.1:** The first form of media created specifically for children was radio programs.

**Topic 1.2:** In the 1950s, television became a popular medium for children's programming.

**Question 1.2:** What was the first network dedicated solely to children's programming?

**Answer 1.2:** The first network dedicated solely to children's programming was the Children's Television Workshop (now known as Sesame Workshop).

**Topic 1.3:** The 1980s saw the rise of cable television networks such as Nickelodeon and Disney Channel, which catered specifically to children.

**Question 1.3:** What was the first cable channel dedicated solely to children's programming?

**Answer 1.3:** The first cable channel dedicated solely to children's programming was Nickelodeon.

**Section 2: The Business of the Kids Entertainment Industry**

**Topic 2.1:** The kids entertainment industry is a lucrative market that generates billions of dollars in revenue each year.

**Question 2.1:** How much money does the kids entertainment industry generate annually?

**Answer 2.1:** The kids entertainment industry generates billions of dollars in revenue each year.

**Topic 2.2:** There are various ways that companies can make money within the kids entertainment industry, including advertising, merchandising, and licensing.

**Question 2.2:** What are some ways that companies can make money within the kids entertainment industry?

**Answer 2.2:** Companies can make money within the kids entertainment industry through advertising, merchandising, and licensing.

**Section 3: Careers in the Kids Entertainment Industry**

**Topic 3.1:** There are numerous career opportunities available within the kids entertainment industry, including animators, writers, producers, directors, and many others.

**Question 3.1:** What are some careers available within the kids entertainment industry?

**Answer 3.1:** Some careers available within the kids entertainment industry include animators, writers, producers, directors, and many others.

**Topic 3.2:** It is essential to have a strong portfolio when applying for jobs within the kids entertainment industry.

**Question 3.2:** Why is it essential to have a strong portfolio when applying for jobs within the kids entertainment industry?

**Answer 3.2:** It is essential to have a strong portfolio when applying for jobs within the kids entertainment industry because employers will want to see examples of your work to determine your skill level and creativity.

**Conclusion:** The kids entertainment industry is a vital part of the media and entertainment industry that focuses on creating content specifically designed for children. It is an exciting and ever-evolving field that offers numerous opportunities for those interested in pursuing a career within it. By understanding the history, business, and careers available within the industry, individuals can make informed decisions about whether this is the right path for them.


text:
Induction of cyclooxygenase-2 expression by allergens in lymphocytes from allergic patients.
Cyclooxygenase (COX) is a key enzyme in prostaglandin (PG) synthesis. Up-regulation of COX-2 expression is responsible for increased PG release during inflammatory conditions and is thought to be also involved in allergic states. In this study, we demonstrate that in human T, B and natural killer lymphocytes from allergic patients, COX-2 expression became induced upon cell challenge with specific allergens and that this process is presumably IgE dependent and occurs after CD23 receptor ligation. This induction took place at both mRNA and protein levels and was accompanied by PGD2 release. IgE-dependent lymphocyte treatment elicited, in parallel, an activation of the MAPK p38 and extracellular signal-regulated kinase 1/2, an enhancement of calcineurin (CaN) activity, and an increase of the DNA-binding activity of the nuclear factor of activated T cells and of NF-kappaB, with a concomitant decrease in the levels of the cytosolic inhibitor of kappaB, IkappaB. In addition, specific chemical inhibitors of MAPK, such as PD098059 and SB203580, as well as MG-132, an inhibitor of proteasomal activity, abolished allergen-induced COX-2 up-regulation, suggesting that this process is mediated by MAPK and NF-kappaB. However, induction of COX-2 expression was not hampered by the CaN inhibitor cyclosporin A. We also examined the effect of a selective COX-2 inhibitor, NS-398, on cytokine production by human lymphocytes. Treatment with NS-398 severely diminished the IgE-dependently induced production of IL-8 and TNF-alpha. These results underscore the relevant role of lymphocyte COX-2 in allergy and suggest that COX-2 inhibitors may contribute to the improvement of allergic inflammation through the reduction of inflammatory mediator production by human lymphocytes.

textbook:
Lesson Title: Understanding the Induction of Cyclooxygenase-2 Expression in Lymphocytes from Allergic Patients

Introduction:
In this lesson, we will learn about the induction of cyclooxygenase-2 (COX-2) expression in lymphocytes from allergic patients. We will explore the role of COX-2 in prostaglandin synthesis and its involvement in allergic states. We will also discuss the process of IgE-dependent lymphocyte treatment and the activation of various signaling pathways.

Section 1: Understanding Cyclooxygenase-2 (COX-2) and Prostaglandin Synthesis

COX-2 is an enzyme that plays a crucial role in the synthesis of prostaglandins. Prostaglandins are hormone-like substances that are involved in various physiological processes, including inflammation and pain. COX-2 is responsible for the production of prostaglandins during inflammation, and its up-regulation has been implicated in allergic states.

Section 2: Induction of COX-2 Expression in Lymphocytes from Allergic Patients

In a study conducted by researchers, they demonstrated that in human T, B, and natural killer lymphocytes from allergic patients, COX-2 expression was induced upon cell challenge with specific allergens. This process was found to be IgE-dependent and occurred after CD23 receptor ligation. The induction of COX-2 expression was observed at both the mRNA and protein levels, and it was accompanied by the release of PGD2.

Section 3: Signaling Pathways Activated During IgE-Dependent Lymphocyte Treatment

Upon IgE-dependent lymphocyte treatment, several signaling pathways were activated, including the MAPK p38 and extracellular signal-regulated kinase 1/2 (ERK1/2). Additionally, there was an enhancement of calcineurin (CaN) activity and an increase in the DNA-binding activity of the nuclear factor of activated T cells (NFAT) and of NF-kappaB. These activations were concomitant with a decrease in the expression of COX-2.

Section 4: Conclusion

In conclusion, our understanding of the induction of COX-2 expression in lymphocytes from allergic patients has been enhanced by this study. We now know that this process is IgE-dependent and occurs after CD23 receptor ligation, leading to the release of PGD2. Furthermore, we have learned about the various signaling pathways that are activated during IgE-dependent lymphocyte treatment, including the MAPK p38 and ERK1/2, CaN, NFAT, and NF-kappaB.

Glossary:
- Cyclooxygenase-2 (COX-2): An enzyme responsible for the production of prostaglandins during inflammation.
- Prostaglandins: Hormone-like substances involved in various physiological processes, including inflammation and pain.
- Induction: The process of bringing something into existence or making it more active or developed.
- Enzyme: A protein that acts as a catalyst to speed up chemical reactions in the body.
- Lymphocyte: A type of white blood cell that plays a role in the immune system.
- IgE: Immunoglobulin E, an antibody that plays a role in allergic reactions.
- CD23: A protein found on the surface of some immune cells that plays a role in allergic reactions.
- MAPK: Mitogen-activated protein kinase, a family of proteins involved in cell signaling.
- ERK1/2: Extracellular signal-regulated kinase 1 and 2, two proteins involved in cell signaling.
- Calcineurin: A protein that plays a role in regulating immune responses.
- NFAT: Nuclear factor of activated T cells, a protein complex involved in regulating gene expression in immune cells.
- NF-kappaB: Nuclear factor kappa-light-chain-enhancer of activated B cells, a protein complex involved in regulating gene expression in response to inflammation.

Conclusion:
In this lesson, we have learned about the induction of COX-2 expression in lymphocytes from allergic patients and the various signaling pathways that are activated during IgE-dependent lymphocyte treatment. This knowledge can be applied to understand the role of COX-2 in allergic states and to develop potential therapeutic strategies targeting this enzyme.


text: Start 25.4.2018 until 1.4.2018. For 5 Days is £4150. For 10 Days is £7300. Course Description:. The Advanced Motion Graphics Course teaches students advanced techniques of motion graphics creation by building on concepts learned in the Motion Graphics course. This course emphasizes design from a problem-solving point of view, and continues the production timeline and graphical requirements of a multimedia project by demonstrating the manipulation of digital images in a studio environment. Students receive a thorough understanding of advanced techniques in continuing exploration of special effects, image compositing, and motion graphics.

textbook:
## Lesson: Introduction to Motion Graphics

### Section 1: What are Motion Graphics?
Motion Graphics is the process of creating animated graphical elements, typically combined with sound effects, music, and voice-overs. These elements can be used in various media, including television commercials, movie titles, and video games.

### Section 2: Why are Motion Graphics Important?
Motion Graphics is an essential tool for visual communication. It helps to convey complex ideas or messages quickly and effectively. It can also help to create a memorable brand identity, attract attention, and engage audiences.

### Section 3: How do I Create Motion Graphics?
To create motion graphics, you need to have a basic understanding of graphic design principles, animation, and video editing software. You can use various software programs, such as Adobe After Effects, Adobe Illustrator, or Apple Final Cut Pro X, to create motion graphics.

### Section 4: What are the Types of Motion Graphics?
There are several types of motion graphics, including:

1. Typography: Using text as a visual element in motion graphics.
2. Iconography: Using symbols or icons to represent ideas or concepts.
3. Animation: Creating the illusion of movement by showing a series of still images in rapid succession.
4. Stop-motion: Capturing a physical object in motion and then playing it back at a slower speed to create an animated effect.

### Section 5: How do I Choose the Right Type of Motion Graphics?
To choose the right type of motion graphics, you need to consider the message you want to convey, your target audience, and the medium through which you will present the motion graphics. For example, if you want to create a title sequence for a movie, you may want to use typography and animation to create an eye-catching effect. On the other hand, if you want to create a tutorial video for a software application, you may want to use iconography and stop-motion to illustrate the steps involved.

### Section 6: How do I Create a Motion Graphics Project?
To create a motion graphics project, follow these steps:

1. Define the message you want to convey.
2. Identify your target audience.
3. Choose the appropriate type of motion graphics.
4. Sketch out your ideas and create a storyboard.
5. Select the appropriate software program and hardware.
6. Create the assets (graphics, audio, video).
7. Edit and refine the project.
8. Test the project with your target audience.
9. Make any necessary changes based on feedback.
10. Finalize and deliver the project.

### Section 7: Practice Exercise
Let's create a simple motion graphics project using Adobe After Effects. We will create a title sequence for a short film called "The Adventure."

1. Open Adobe After Effects and create a new project.
2. Import a background image of a mountain range.
3. Use the Type tool to add the title "The Adventure" in a bold font.
4. Apply a motion path to the title to make it move across the screen.
5. Add a second line of text underneath the title, such as "A journey through the wilderness."
6. Use the Pen tool to draw a trail that leads from the title to the second line of text.
7. Add sound effects and music to enhance the mood of the title sequence.
8. Preview the final project and make any necessary adjustments.

### Glossary
- Motion Graphics: A combination of graphical elements, sound effects, music, and voice-overs used to convey messages or ideas.
- Typography: The use of text as a visual element in motion graphics.
- Iconography: The use of symbols or icons to represent ideas or concepts.
- Animation: The illusion of movement created by showing a series of still images in rapid succession.
- Stop-motion: A technique used to capture physical objects in motion and play them back at a slower speed to create an animated effect.
- Storyboard: A visual representation of the sequence of events in a motion graphics project.
- Assets: The graphics, audio, and video elements used in a motion graphics project.

### Conclusion
In this lesson, we learned about motion graphics, why they are important, and how to create them. We also practiced creating a simple motion graphics project using Adobe After Effects. By mastering the principles of motion graphics, you can create stunning visual effects that engage and captivate your audience.


text:
Can we stop immunomodulatory treatments in secondary progressive multiple sclerosis?
The benefits of immunomodulatory treatments in secondary progressive multiple sclerosis (SPMS) are unclear, calling into question their continuation. In the present observational study, we investigated the effect of treatment withdrawal on the clinical course of SPMS. We included 100 consecutive patients with SPMS who regularly attended our multiple sclerosis clinic. Inclusion criteria were (i) secondary progressive phenotype for at least 2 years, (ii) immunomodulatory treatment for at least 6 months and (iii) treatment stopped with no plans to switch to another. Clinical and magnetic resonance imaging (MRI) data before and after treatment discontinuation were assessed. Factors associated with relapses and/or MRI activity were identified. Mean treatment duration was 60.4 ± 39.3 months, and mean follow-up duration after treatment withdrawal was 62.4 ± 38.4 months. The annualized relapse rate remained stable at 1 and 3 years after treatment withdrawal [0.09, 95% confidence interval (CI), 0.05-0.17 and 0.07, 95% CI, 0.05-0.11, respectively], relative to the 3 years prior to treatment withdrawal (0.12, 95% CI, 0.09-0.16). Sixteen patients experienced a relapse and 19 had a gadolinium-positive MRI scan without relapse during follow-up. A gadolinium-positive MRI scan within the previous 3 years before treatment withdrawal and Expanded Disability Status Scale score of <6 were positively associated with relapse and/or MRI activity after discontinuation (P = 0.0004 and P = 0.03, respectively). In this retrospective study, including a limited number of patients with SPMS, the annualized relapse rate remained stable after treatment withdrawal, relative to before treatment withdrawal. Further prospective studies are needed to confirm this result and provide evidence-based guidelines for daily practice.

textbook:
Lesson: Introduction to Multiple Sclerosis
Multiple sclerosis (MS) is a chronic autoimmune disease that affects the central nervous system (CNS). It is characterized by inflammation and demyelination of the nerve fibers in the brain and spinal cord, leading to a wide range of neurological symptoms, including muscle weakness, fatigue, and difficulty with coordination and balance.
In this lesson, we will cover the basics of MS, including its causes, symptoms, and diagnosis. We will also discuss the different types of MS and the current treatments available. Finally, we will explore some of the ongoing research in the field of MS, including potential new treatments and ways to prevent the disease.
Section 1: What is Multiple Sclerosis?
MS is caused by the immune system attacking the myelin sheath, which is the protective covering around nerve fibers in the CNS. This attack leads to inflammation and damage to the nerves, which can impair their ability to transmit signals. While the exact cause of MS is not known, it is believed to involve a combination of genetic and environmental factors.
Symptoms of MS can vary widely and can include fatigue, muscle weakness, numbness or tingling, difficulty with coordination and balance, and problems with vision, memory, and concentration. MS can also cause more severe symptoms, such as paralysis or loss of sensation.
Diagnosis of MS typically involves a combination of physical examination, medical history, and imaging studies, such as an MRI scan. There is no cure for MS, but there are treatments available that can help manage symptoms and slow the progression of the disease.
Section 2: Types of Multiple Sclerosis
There are four main types of MS: relapsing-remitting, secondary-progressive, primary-progressive, and progressive-relapsing. Relapsing-remitting MS is the most common type, characterized by periods of new symptoms followed by periods of remission. Secondary-progressive MS is characterized by gradually worsening symptoms over time, with fewer periods of remission. Primary-progressive MS is characterized by a steady worsening of symptoms from the onset of the disease. Progressive-relapsing MS is characterized by a gradual worsening of symptoms punctuated by periods of new symptoms or relapses.
Section 3: Treatment and Research
Current treatments for MS include medications that reduce inflammation, slow the progression of the disease, and manage symptoms. These medications can have side effects and may not be effective for everyone. Researchers are also studying potential new treatments, including stem cell therapy and gene therapy.
In addition to treatments, there is ongoing research into ways to prevent MS or slow its progression. This includes studying the role of diet, exercise, and other lifestyle factors in reducing the risk of developing the disease.
Glossary:
- Myelin sheath: The protective covering around nerve fibers in the CNS.
- CNS: Central nervous system, which includes the brain and spinal cord.
- Autoimmune disease: A condition in which the immune system mistakenly attacks the body's own cells and tissues.
- Neurological symptoms: Symptoms related to the nervous system, such as muscle weakness, fatigue, and difficulty with coordination and balance.
- Treatment: Medications or other interventions used to manage symptoms or slow the progression of MS.
Conclusion:
Understanding the basics of MS is important for anyone who may be at risk for the disease or who knows someone who has been diagnosed. By learning about the causes, symptoms, and treatments available, individuals can make informed decisions about their health and well-being. Additionally, ongoing research in the field of MS holds promise for new treatments and prevention strategies in the future.


text: WEBSITE OPTIMIZATION. Before putting your marketing dollars to work it’s important to ensure your website is properly optimized.. Your site must be optimized for two audiences; your current and potential customers, and for search engines.. Optimizing for Conversion - A brands digital funnel is the lifeblood of their digital business. Split testing various funnels and targeting those funnels to the appropriate buckets of users will help you maximize your marketing investment.. Optimizing for Search Engines - Search Engine Optimization (SEO) is a part of any digital strategy. Ensuring your are properly optimized for Google can help reduce the investment you spend on Search Engine Marketing (SEM).. Optimize your digital platforms to maximize your exposure and sales.

textbook:
**Lesson: Website Optimization**

**Introduction:**

Website optimization is the process of improving the performance and functionality of a website. It involves making changes to the design, structure, and content of the site to make it more user-friendly, accessible, and search engine-friendly. In this lesson, we will learn about the importance of website optimization, how to optimize a website for conversion and search engines, and how to split test various funnels to maximize your marketing investment.

**Section 1: Importance of Website Optimization**

Website optimization is essential because it helps you achieve your business goals. By optimizing your website, you can improve your online presence, increase traffic, and convert more visitors into customers. This can lead to increased revenue, higher profits, and a stronger brand reputation.

**Section 2: Optimizing for Conversion**

Optimizing your website for conversion involves making changes to the design and structure of your site to encourage visitors to take specific actions, such as filling out a form or making a purchase. To optimize for conversion, you should:

- Use clear and concise language in your copywriting
- Use persuasive calls-to-action
- Simplify your site navigation
- Use color psychology to attract attention
- Test different versions of your site to see which performs better

**Section 3: Optimizing for Search Engines**

Search engine optimization (SEO) is the process of improving the visibility of your website in search engine results pages. To optimize your website for search engines, you should:

- Use keywords strategically throughout your content
- Build quality backlinks to your site
- Create high-quality, unique content
- Use descriptive and accurate meta tags
- Ensure your site is mobile-friendly and loads quickly

**Section 4: Split Testing Funnels**

Split testing, also known as A/B testing, involves running two versions of a page or funnel simultaneously to see which performs better. To split test your funnels, you should:

- Identify the goal of each funnel
- Determine which elements to test
- Create two different versions of the page or funnel
- Test each version with a statistically significant sample size
- Analyze the results and make a decision based on data

**Glossary**

- Conversion: The process of turning a visitor into a customer or client
- Funnel: A series of steps that guide a user towards a specific action or goal
- SEO: The practice of optimizing a website to rank higher in search engine results pages
- SEM: The practice of advertising a website using paid search results

**Conclusion**

In conclusion, website optimization is an essential part of any digital strategy. By optimizing your website for conversion and search engines, you can improve your online presence, increase traffic, and convert more visitors into customers. By split testing various funnels, you can maximize your marketing investment and make data-driven decisions about your website's design and structure. By applying the skills and knowledge gained from this lesson, you can optimize your website for success.


text: England travel points of interest and excellent Reading airport pick up services?.. A.. Dubbed “the stream in the sky”, the impressive Pontcysyllte Aqueduct towers over the River Dee in Wales. Designed by engineers Thomas Telford and William Jessop in the late 18th century, it took a staggering 10 years to build and is considered a pioneering masterpiece of the Industrial Revolution. Today, the stone and iron arched bridge and 11 miles of picturesque canal are a UNESCO-listed attraction, mostly used by narrowboats but can also be crossed on foot. In each corner of Trafalgar Square is a plinth: three have statues of decorated military officers – Henry Havelock, Charles James Napier and King George IV – while the fourth, intended for a statue of William IV, stayed empty for 150 years as the government ran out of money. Cue the Royal Society of Arts, who launched the Fourth Plinth Project in the 1990s. Since July 2020, Heather Phillipson’s The End has been on display.. Discover more info on Airport Transfers..

textbook:
Lesson: Introduction to Geometry

Geometry is a branch of mathematics that deals with the study of points, lines, shapes, and space. It is an essential subject that helps us understand the world around us and has many practical applications in fields such as engineering, architecture, and science. In this lesson, we will explore the basics of geometry, including its history, fundamental concepts, and real-world applications.

**History**

Geometry has been studied for thousands of years by mathematicians all over the world. The ancient Egyptians, Greeks, and Indians made significant contributions to the field. The Greek mathematician Euclid, known as the "father of geometry," wrote a series of books called the Elements, which laid the foundation for modern geometry.

**Fundamental Concepts**

There are several fundamental concepts in geometry that we will cover in this lesson:

1. Points: A point is a single location in space, represented by a dot or a letter. It has no size or dimensions.

2. Lines: A line is a straight path that extends infinitely in both directions, representing the shortest distance between two points.

3. Shapes: Shapes are formed when points are connected by lines. Some common shapes include triangles, circles, squares, and rectangles.

4. Angles: Angles are the angles formed by two lines that intersect. They are measured in degrees, with 360 degrees making a full circle.

5. Polygons: Polygons are closed shapes formed by connecting multiple straight lines. Examples include triangles, squares, and pentagons.

6. Circles: Circles are round shapes formed by a set of points in a plane that are all at equal distances from a central point, called the center.

**Real-World Applications**

Geometry has many practical applications in fields such as engineering, architecture, and science. Here are some examples:

1. Engineering: Engineers use geometry to design structures, machines, and systems that are safe, efficient, and reliable.

2. Architecture: Architects use geometry to design buildings and other structures that are functional, aesthetically pleasing, and structurally sound.

3. Science: Scientists use geometry to model and understand natural phenomena, such as the behavior of particles in physics or the distribution of resources in ecology.

**Conclusion**

In conclusion, geometry is a fascinating and practical subject that has been studied for centuries. By understanding the fundamental concepts and real-world applications, we can better appreciate the beauty and utility of this branch of mathematics. Whether you're interested in engineering, architecture, or science, geometry is an essential tool that can help you solve complex problems and make informed decisions.


text: So, my sister drew my name for our not-so-secret Secret Santa this year and has no idea what to get for me. Really?!! But when I thought about it, I realized that I don't really verbalize my desires... well, at least not my affordable desires. Everyone knows I'd really like a this or this, but they're a little hard to fit under the tree. So, Becky (or David or Mom) here you go!:. 5mm Narrow Hem Foot for making next year's presents!. 10mm Hem Foot because I hate folding hems.. Subscription to Living Craft Magazine. Washboard I need it for felting and for when that jug band needs another member.. Muppet Show Season 3 and you could borrow it!. Sheepskin to warm my bum while sitting in my rocking chair. And because Edelweiss doesn't sound right on my iPod:.

textbook:
Lesson: Gift Giving Etiquette
Introduction:
Gift giving is an essential part of many cultures and occasions. It can be challenging to know what to give someone, especially if you are not sure what they want or need. In this lesson, we will explore the art of gift giving etiquette and learn how to choose the perfect gift for any occasion.
Section 1: Understanding Gift Giving Etiquette
Topic 1: Knowing Your Audience
- Who is the recipient of the gift?
- What is their personality and interests?
- What is the occasion for the gift?
Topic 2: The Art of Giving
- Timing is everything; consider the occasion and the relationship with the recipient.
- Consider the recipient's preferences and tastes.
- Think about the recipient's lifestyle and needs.
- Consider the recipient's culture and traditions.
Topic 3: Budget and Cost
- Determine a budget for the gift.
- Consider the cost of the gift.
- Look for sales and discounts.
- Consider making the gift yourself.
Section 2: Choosing the Perfect Gift
Topic 1: Thoughtfulness
- Consider the thought behind the gift.
- Consider the sentimental value of the gift.
- Consider the emotional impact of the gift.
Topic 2: Practicality
- Consider the recipient's needs and wants.
- Consider the usefulness of the gift.
- Consider the durability of the gift.
Topic 3: Uniqueness
- Consider the originality of the gift.
- Consider the creativity of the gift.
- Consider the personal touch of the gift.
Section 3: Wrapping it Up
Topic 1: Presentation
- Consider the presentation of the gift.
- Consider the packaging of the gift.
- Consider the color and design of the gift.
Topic 2: Personalization
- Consider adding a personal note.
- Consider adding a small trinket.
- Consider adding a meaningful accessory.
Topic 3: Delivery
- Consider the timing of the gift.
- Consider the location of the gift.
- Consider the method of delivery.
Conclusion:
Gift giving etiquette is an essential skill that takes time and effort to master. By considering the audience, the occasion, and the recipient's needs and preferences, you can choose the perfect gift that will be appreciated and treasured. Remember to think about the thought behind the gift, its practicality, and its uniqueness. Finally, present the gift in a thoughtful and personalized way to make a lasting impression.


text: ing.”. Sources tell Usmagazine.com that after a ten-year relationship that included creating a reality show (FOX’s The Princes of Malibu), partying like young Hollywood royalty and lobbying their way onto MTV’s The Hills, reality stars Spencer Pratt and Brody Jenner have broken off their friendship.. Sources confirm that the rift began shortly after Pratt made inflammatory comments about Brody’s ex Nicole Richie in a Details magazine story earlier this year, and the break was cemented about a month ago when Pratt was angered by Jenner rekindling a.

textbook:
Lesson: The Importance of Friendship

Introduction:
Friendship is an important part of our lives. It is through friendships that we build meaningful relationships and create a support system that helps us navigate life's challenges. In this lesson, we will explore the importance of friendship and how it can impact our lives.

Section 1: Theoretical Concepts
- Friendship is a type of interpersonal relationship that involves mutual support, trust, and understanding.
- Friends are people who share common interests, values, and experiences.
- Friendship can provide emotional support, a sense of belonging, and a feeling of being understood.

Section 2: Practical Examples
- Think about a time when you had a difficult day and a friend was there to listen and support you. How did that make you feel?
- Imagine you are moving to a new city and don't know anyone. How could having friends help you adjust and feel more comfortable?
- If you had a disagreement with a friend, how could talking it out with them help resolve the issue?

Section 3: Real-World Scenarios
- A study conducted by the University of Illinois found that people with strong social connections were happier and had better mental health than those who were lonely or isolated.
- Another study published in the Journal of Personality and Social Psychology found that having close friends can actually increase your lifespan.
- In a world where technology has made it easier to communicate with people from all over the world, it is still important to prioritize face-to-face interactions and build strong relationships with those around us.

Glossary:
- Interpersonal relationship: A connection between two or more individuals.
- Mutual support: When both parties involved in a relationship provide support to one another.
- Trust: Believing in the reliability, truth, ability, or character of someone or something.
- Understanding: The ability to comprehend or grasp the nature or meaning of something.

Conclusion:
Friendship is an essential part of life. It provides emotional support, a sense of belonging, and a feeling of being understood. By prioritizing friendships and building strong relationships, we can lead happier and healthier lives. Remember to always be kind, supportive, and loyal to your friends, as these qualities are what make a true friend.


text: Kathryn Hall, PhD, is a licensed Psychologist with a private practice specializing in the treatment of sexual problems. Together with Irv Binik she is the co-editor of the fifth and sixth editions of Principles and Practice of Sex Therapy. She is the Book Review Editor for the Journal of Sex and Marital Therapy and a Past President of the Society for Sex Therapy and Research. She has presented internationally on issues related to human sexuality and sexual dysfunction. She trains and educates mental health and medical professionals regarding the practice of sex therapy. Her current research interests involve understanding cultural differences relevant to the treatment of sexual problems and the integration of sex therapy within general psychotherapy practice.. University of Michigan. School of Social Work. 1080 South University Avenue. Ann Arbor, MI 48109-1106

textbook:
Lesson Title: Understanding Human Sexuality and Sexual Dysfunction

Introduction:
Sexuality is an important part of human life, but many people experience sexual problems that can affect their relationships and overall well-being. In this lesson, we will learn about human sexuality, sexual dysfunction, and the role of sex therapy in treating these issues.

Section 1: Understanding Human Sexuality

Topic 1: Defining Human Sexuality
- Human sexuality refers to the sexual interest, attraction, and behavior that are part of the human experience.
- It includes sexual attraction, sexual behavior, and sexual orientation.
- Sexuality is influenced by biological, psychological, and social factors.

Topic 2: The Sexual Response Cycle
- The sexual response cycle consists of four phases: excitement, plateau, orgasm, and resolution.
- During the excitement phase, there is increased heart rate, blood flow to the genitals, and sexual arousal.
- The plateau phase involves increased sexual tension and arousal.
- The orgasm phase is characterized by intense pleasure and release of tension.
- The resolution phase is a return to a relaxed state after orgasm.

Section 2: Sexual Dysfunction

Topic 1: Types of Sexual Dysfunction
- Sexual dysfunction refers to problems with sexual desire, arousal, orgasm, or pain during sex.
- There are four main types of sexual dysfunction: hypoactive sexual desire disorder (low libido), sexual arousal disorder, orgasmic disorder, and sexual pain disorder.
- These problems can occur alone or in combination and can affect both men and women.

Topic 2: Causes of Sexual Dysfunction
- Sexual dysfunction can be caused by physical or psychological factors.
- Physical causes include hormonal imbalances, medical conditions, and medication side effects.
- Psychological causes include stress, anxiety, depression, and relationship problems.
- Sometimes, sexual dysfunction can be a combination of physical and psychological factors.

Section 3: Sex Therapy

Topic 1: Goals of Sex Therapy
- The goal of sex therapy is to address sexual problems and improve sexual functioning.
- Sex therapy can help individuals and couples understand their sexual concerns, develop better communication skills, and improve intimacy.
- Sex therapists use a variety of techniques, including talk therapy, sexual education, and homework assignments.

Topic 2: Techniques Used in Sex Therapy
- Sex therapists use different techniques to address sexual problems, depending on the individual or couple's needs.
- Some common techniques include sensate focus exercises, behavioral exercises, and communication exercises.
- Sex therapists may also use educational materials, videos, or models to help individuals and couples learn about sexual functioning.

Conclusion:
In this lesson, we learned about human sexuality, sexual dysfunction, and the role of sex therapy in treating these issues. We discussed the sexual response cycle, types of sexual dysfunction, and causes of sexual dysfunction. We also explored the goals and techniques used in sex therapy. By understanding these concepts, we can better appreciate the importance of sexual health and well-being.

Glossary:
- Human sexuality: the sexual interest, attraction, and behavior that are part of the human experience.
- Sexual response cycle: a model that describes the stages of sexual arousal and orgasm.
- Sexual dysfunction: problems with sexual desire, arousal, orgasm, or pain during sex.
- Hypoactive sexual desire disorder: a lack of sexual desire or interest.
- Sexual arousal disorder: difficulty becoming aroused or maintaining arousal.
- Orgasmic disorder: difficulty achieving orgasm or delayed orgasm.
- Sexual pain disorder: pain during sex or sexual stimulation.
- Sex therapy: a form of therapy that addresses sexual problems and improves sexual functioning.

[Note: This lesson is intended for primary through high school students. The content can be adjusted based on the student's age and level of understanding.]


text:
Copper-Catalyzed Aza-Michael Addition of Aromatic Amines or Aromatic Aza-Heterocycles to α,β-Unsaturated Olefins.
A highly efficient and mild Cu-catalyzed conjugate addition reaction of aromatic amines and aromatic aza-heterocycles to α,β-unsaturated olefins is described. The transformation is promoted by 3-7 mol % of a Cu complex generated in situ from a mixture of inexpensive CuCl, a readily available phosphine or imidazolium salt, and KOt-Bu at ambient temperature. A wide range of β-amino sulfone, β-amino nitrile, and β-amino carbonyl compounds is efficiently and selectively synthesized in high yields (62-99%).

textbook:
Lesson: Introduction to Copper-Catalyzed Aza-Michael Addition

### Section 1: Theoretical Concepts
In this lesson, we will learn about the Copper-Catalyzed Aza-Michael Addition of Aromatic Amines or Aromatic Aza-Heterocycles to α,β-Unsaturated Olefins. This reaction is a type of conjugate addition that involves the addition of an aromatic amine or aza-heterocycle to an α,β-unsaturated olefin. The reaction is promoted by a Cu complex generated in situ from a mixture of inexpensive CuCl, a readily available phosphine or imidazolium salt, and KOt-Bu at ambient temperature.

### Section 2: Practical Examples
To illustrate the concept of Copper-Catalyzed Aza-Michael Addition, let's consider the following example:

1. Synthesis of 2-aminobenzimidazole from 4,4'-diaminobenzidine and 2-iodobenzaldehyde

In this example, we start with 4,4'-diaminobenzidine and 2-iodobenzaldehyde. The Cu-catalyzed Aza-Michael addition reaction is carried out under ambient temperature conditions. The resulting product is 2-aminobenzimidazole.

Reaction:
Ph3-Cu-Cl → Ph3-Cu-Cl-Ot-Bu
4,4'-diaminobenzidine + 2-iodobenzaldehyde → 2-aminobenzimidazole + HCl

### Section 3: Real-World Scenarios
Copper-Catalyzed Aza-Michael Addition has several applications in the synthesis of complex molecules. For example, it can be used to synthesize pharmaceutical compounds, such as antibiotics and anti-cancer drugs. Additionally, it can be used in the synthesis of organic materials, such as polymers and dyes.

### Glossary
- Cu-catalyzed: refers to the use of copper as a catalyst to promote a chemical reaction
- Conjugate addition: a type of chemical reaction where an electrophile is added to an alkene, forming a new carbon-carbon bond and generating a new functional group
- Aromatic amine: a compound that contains an amine group attached to an aromatic ring
- Aza-heterocycle: a heterocyclic compound containing nitrogen, typically in the form of an azide or an imine group
- α,β-unsaturated olefin: a compound that contains a double bond between two carbon atoms, one of which is connected to another atom (such as an oxygen or a chlorine atom)
- Mixture: a combination of two or more substances that are physically mixed together but not chemically combined
- In situ: in the same place or location
- Phosphine: a compound that contains a phosphorus atom bonded to four other atoms, usually including hydrogen, chlorine, or arsenic
- Imidazolium salt: a compound that contains an imidazole ring bonded to an alkali metal cation
- KOt-Bu: potassium tert-butoxide, an alkali metal compound that is commonly used as a base in organic synthesis

### Conclusion
Copper-Catalyzed Aza-Michael Addition is a powerful tool for the synthesis of complex molecules, including pharmaceutical compounds and organic materials. By understanding the theoretical concepts, practical examples, and real-world scenarios related to this reaction, we can apply our knowledge to new problems and continue to advance our understanding of chemistry.


text:
Press Releases

Results of new survey show for the first time Summer Olympics fans are taking charge of how and where they consume content. 8 out of 10 millennials plan to watch online or via mobile device, bringing more addressable content opportunities to the Olympics than ever before.

LOS ANGELES–June 8, 2016–With only two months until the torch is lit in Rio de Janeiro for the 2016 Summer Olympic Games, Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, today announced the launch of its Olympics advertising marketplace where it has made available Olympics-specific inventory packages from leading publishers around the world, including Condé Nast and USA TODAY NETWORK, among others. With a combined publisher reach of over 100 million monthly sports uniques, Rubicon Project’s Olympics advertising marketplace represents the first in a series of sports marketing initiatives the company will be rolling out throughout the rest of the year that focus on targeting the modern-day, highly-engaged sports fan.

As part of this announcement, Condé Nast is debuting the first in a series of advertising packages centered around ‘key consumer moments’ with Olympics-specific packages that will be made available via Rubicon Project’s leading Guaranteed Orders platform. This is the first time Condé Nast has enabled advertisers to target audiences across their digital network for specific events such as the Olympics in a programmatic fashion.

Evan Adlman, head of programmatic for Condé Nast, commented, “With the Summer Olympics poised to be one of the most-watched sporting events of all time, we could not think of a more perfect time to launch our ‘key consumer moments’ campaign, which highlights major events throughout the year where consumers are most engaged with their favorite brands. Partnering with Rubicon Project to offer up this inventory programmatically allows buyers to reach the highly engaged Olympics audience across all of our brands, through a singular platform.”

Rubicon Project is also unveiling the findings from a new survey of more than 1,000 sports fans that outlines how the changing ways consumers are engaging with content is making this year’s games the first “anytime, anywhere” Olympics, plotting a clear roadmap for advertisers eager to engage these fans.

While 87 percent of sports fans plan to watch the Summer Olympics, the way in which they consume Olympics content will undergo dramatic change as mobile and online video draw millions of eyeballs away from traditional television viewing providing both content creators and advertisers significant new opportunities to reach Olympics fans. For example, 79 percent of millennials plan to cut the cord and watch the Olympics live online and 7 out of 10 plan to watch on their mobile device, furthering the “always on” evolution of today’s fans.

“As we head into one of the most highly anticipated summer sports calendars in recent memory, we remain focused on providing the consumer insights and technology necessary to support publishers and app developers deliver the most engaging and value-driven content in the world, while also providing brands and advertisers with new opportunities to reach and engage sports fans globally,” commented Harry Patz, Chief Revenue Officer, Rubicon Project. “Sports inventory has, and continues to be, in incredible demand and that demand will increase significantly as today’s digitally-inclined fans take control of how and where they consume content, turning to online and mobile content. This research and our new publisher fan engagement packages provide advertisers with a comprehensive roadmap for effectively targeting and reaching the always on sports fan.”

The survey also highlighted a key insight for brands seeking to reach the majority of Olympics fans who plan to use a connected device while watching television. This includes 8 out of 10 millennials who will have a second screen open “most of the time” they watch the Olympics and will spend most of their second screen time consuming content related to what is on the television. This is a powerful opportunity for brands to reach consumers in far more targeted and personally relevant ways.

“The Summer Olympics represent the first time the Games have truly become a 24/7 experience, with hundreds of millions of connected “always on” sports fans just as likely to watch an event on television as they are to stream a game online from work or watch a highlight clip on their mobile device from the road,” said Dallas Lawrence, Chief Communications Officer, Rubicon Project. “The way fans are watching sports today is changing significantly – no one network or publisher completely owns the Olympics anymore, which provides an incredible opportunity for both advertisers and publishers to go for the gold by creating compelling content and targeted advertising for audiences that are seeking deeper connectivity in real time with the sports, athletes, scores and cultural news related to the world’s largest sporting event.”

Second Screen Presents a Second Chance to Win — 57% of Olympic followers note they have a second screen open when watching sports some of the time; Millennial Olympic fans are more than twice as likely to have a second screen open “most or all of the time” compared to Non-Millennials (82% vs. 48%)

Streaming is Picking up Speed — 44% of Olympic followers plan to watch the Games streaming live on their computer or mobile device; 79% of Millennials plan to cut the cord and watch live online

The Fans are in Control — 3 out of 10 regularly watch sports from work; most (69%) will watch the Olympics during prime time coverage; a near majority plan to consume content late into the evening with nearly 7 out of 10 planning to watch on both weekdays and weekends

Survey Methodology

Rubicon Project engaged global polling firm Penn Schoen Berland to conduct 1,105 interviews (MOE ±2.95%) among sports fans in the US who self-identified as die-hard or avid fans. The interviews were conducted from May 21st to May 23rd, 2016.

textbook:
Lesson: Introduction to Online Advertising

### Section 1: Theoretical Concepts
Online advertising refers to the promotion of goods, services, or ideas through digital channels such as websites, social media, search engines, and email. It is an effective way for businesses to reach their target audience and increase brand awareness. In this lesson, we will explore the basics of online advertising, including its history, types, and benefits.

### Section 2: Questions and Answers
1. What is online advertising?
Answer: Online advertising refers to the promotion of goods, services, or ideas through digital channels such as websites, social media, search engines, and email.

2. When did online advertising start?
Answer: Online advertising began in the early days of the internet, with the first banner ad appearing in 1993 on the website Wired.com.

3. What are the different types of online advertising?
Answer: There are several types of online advertising, including display ads, search ads, social media ads, email ads, and video ads.

4. What are the benefits of online advertising?
Answer: The benefits of online advertising include reaching a large audience, targeting specific demographics, measuring ad performance, and increasing brand awareness.

### Section 3: Practical Examples and Real-World Scenarios
Let's say you own a small business that sells handmade jewelry. You want to increase your sales and reach a wider audience. You decide to use online advertising to promote your products. You create a display ad featuring your latest necklace design and target it to people who have shown interest in jewelry on social media platforms like Facebook and Instagram. You also use search ads to appear at the top of Google search results when someone searches for "handmade jewelry."

By using online advertising, you can reach potential customers who may not have known about your business otherwise. You can also track the success of your ads and adjust your strategy accordingly. For example, if you notice that your display ads are getting more clicks on weekends, you can increase your advertising budget for those days.

### Glossary
- Display Ads: Graphical ads that appear on websites or apps
- Search Ads: Ads that appear at the top of search engine results when someone searches for a keyword
- Social Media Ads: Ads that appear on social media platforms like Facebook, Twitter, and Instagram
- Email Ads: Ads that appear in email newsletters or promotional emails
- Video Ads: Ads that play before, during, or after videos on websites or social media platforms

### Conclusion
Online advertising is a powerful tool for businesses to reach their target audience and increase brand awareness. By understanding the basics of online advertising, businesses can create effective ad campaigns that drive sales and growth.