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THE MEANING BETWEEN THE LINES

8/11/2014

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"Tis hard at times to use the pen, to draw ink instead of sound, to make persons read instead of listen, to bury meaning when between lines it can be found" Cheryll Ann Luspo, La Salleno, Vol. VI no. 2

The author was right when she wrote those lines. Writing is indeed a noble and difficult profession for it entails big responsibilities. It involves sound judgment because many times, the writer must weigh between putting story to words or keeping it to himself. Truth, accuracy and balance must always be the guiding principles of those who write articles, columns or news stories.

Today, there are may broadsheets and tabloids competing to publish stories everyday. In mathematics they say that big numbers are good. However, that isn't always true in media. Sometimes big numbers only add confusion to the current issues the government and the people are talking about. Sometimes, in emotion-filled moments, the tendency of writers to express their personal views and provide biased slants instead of reporting news and stories as they are is given more leeway.

Perhaps that's because writers are also human beings prone to prejudice and errors. However, if such bias and errors are intentional on the part of the writer, the reading public must be intelligent enough to distinguish the truth from the invented stories.

If a sword has sharp edges to inflict wounds on individuals, words sometimes inflict more harm, especially if it is used to heap contempt on another person.

That is why a writer must always choose the proper words in his writings. He must not use his facility with words to destroy imagined enemies.

News writing must always present the two sides of the story. If the other side is not available for comment, it must be explicitly stated in the story. The writer must try his damn best to present the side of the other party in his next report. This is journalism's basic rule. If the source of the story asks for confidentiality, such request should be honored by the writer even if he goes to jail to protect his source. It is better to land in jail than to lose credibility. After all, newspapers and journalists live first and foremost on credibility.

Thus, if an error appears in the story, the correction or erratum the next day should logically appear in the same page where the story appeared. Comments for or against the story must merit the same level of attention from the writer. That's fundamental fairness.

Writing is both a privilege and an honor, if only proper care, scruples and standards are followed. The moment personal concerns and vested interests appear in the picture, writing is sure to be desecrated.

( Article written by Alvin L. Laurente which appeared on page A13 of the Philippine Post, April 14, 2000)



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It's more fun franchising in the philippines

8/11/2014

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Everyday we can see different branches of Jollibee, McDonald, Mang Inasal, Potato Corner, Bibingkinitan and other foodcarts and restaurants not only in malls but also in different independent locations all over the Metropolis and major cities and provinces.

What is the common denominator among the above mentioned companies? The answer is, they are into franchising.

According to Investopedia, franchising is "
A type of license that a party (franchisee) acquires to allow them to have access to a business's (the franchisor) proprietary knowledge, processes and trademarks in order to allow the party to sell a product or provide a service under the business's name. In exchange for gaining the franchise, the franchisee usually pays the franchisor initial start-up and annual licensing fees."

If an individual is going to start a new business, he has to learn a lot of things at it will probably entail higher organizational and learning costs.

He has to learn on his own the operational, financial, accounting and purchasing aspects of business whereas if he goes into franchising, most likely 80% of these areas will be mutually discussed and transferred by the franchisor. This is what we call, technology transfer."

Advantages of franchising:

These are some of the advantages of franchising:

* Established and recognized business name
* Business Support on areas of operations and finance
* Local and National Advertising and Promotion
* Economies of scale
* Business Recall
* Training on how to run the franchise business

It is glad to note that franchising is pump priming the Philippine economy.

The small and medium enterprises (SMEs) who are now into franchising are the backbone of our nation aside from the remittances coming from the Overseas Filipino Workers (OFWs).

Most of the times, the OFWs are the ones who are venturing into a franchise business.

Filipinos are swiftly changing their viewpoint of business.

The traditional way of earning money was to become an employee after graduation. Nowadays, students are more aggressive and more enterprising. They know that employment will only give them salaries that will not be enough to cover their daily needs. They realize that starting their own business will be the key to financial success. These student entrepreneurs wanted to be called owners of business rather than mere employees. Their entry point sometimes is through franchising.

The advent of modern technology adds more color to this business concept. Franchising companies are tapping the social media ( Facebook, Twitter, You Tube) to promote their brands. You can also see the prominent franchising entities during expos and exhibits.

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what makes a successful franchise business

8/11/2014

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Every businessman who wants to get a headway in the franchise industry knows the advantages of engaging the services of a Franchise Developer in developing their franchise program. As a franchise business developer, let me share to you some tips and advantages in partnering with a Franchise Developer:

1) Designing and Upgrading of Franchise Operations Manual 

A businessman may or may not have a set of operational manuals. In both cases, the expertise and background of a Franchise Developer in enhancing the Franchise Manuals will help a lot in promoting someone else’s Franchise Business. The operations manual embodies all the procedures needed from acceptance of franchisees up to the nitty gritty of things including store operations, personnel management and others. The enhancement of an existing franchise manuals will benefit your franchise business.

2) Mapping Out of Plans for Your Franchise Business                       

If the business is a battlefield, then the owners are the generals and the Franchise Developers are the advisors and intelligence officers. It is a must that before launching or converting your existing business into a franchise format, everything must be properly planned before it will be executed. For franchising, the improvement of operations and financial systems rest on the shoulders of the owners while the designing and development of the franchise manuals, franchise agreements, franchise marketing materials and the likes are the responsibilities of the Franchise Developer. Both of them must work hand in hand in order for things to materialize as planned. It is a working partnership from beginning to the end.

3) Financial Systems Review        
                   

The most common slip-ups of most businessman is neglecting their accounting and tax systems. The common misnomer is that because one’s business is not yet operational, they are not yet bound to file the proper forms with government agencies especially the Bureau of Internal Revenue (BIR). Review your BIR Certificate of Registration (COR). Every tax  listed on that certification must be properly filed, otherwise, the pain of paying penalties will affect the cash flow of your business. The need to establish an adequate accounting and tax system for the franchise business from the point of registration up to the operational stage is not be ignored for it will have a material bearing on your business. The importance of having an accountant on your side is a necessity because they knew better the ins and outs of tax matters. All successful businesses in our country know this matter. If the big guys are doing it then the start-up companies must do it also.

4)  Time, Motion and Money Advantages     
                   
 
If time is money, then every motion lost is money also. A businessman may be able to do all the manuals and everything for his franchise business but the professional inputs and experienced works of a Franchise Developer cannot be set aside and is irreplaceable in the long run. Every establish Franchising Brand in the market today, in one time in their operations, hired the services of a Franchise Developer in order to launch a more professional franchising program for their business. The time saved on getting the services of Franchise Developer will add value to your enterprise. The businessman knows the business entirety but the Franchise Developer dissects the important details that are often neglected that lead to the downfall of the business.

5) Two Heads Are Better Than One   
                      

That popular adage is almost always true in every situation in our life. The businessman may have the operational, sales and marketing knowledge but the franchising part is a blind area for him. It takes two to tango. Just like in a dance, it is important that the other person not only knows how to dance but he knows how to dance well. Imagine the formula, established business plus a franchise developer equals a working franchise business. The benefits that your franchise business will reap will outweigh the cost of engaging the services of a franchise developer.

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blogging both for business and fun

8/6/2014

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Many of us are asking, what I am supposed to write? 

Well, you can write over a wide range  of topics.

Start with your favorite hobby. I know someone who's fond of traveling, now he writes about his local and international travels and made it into a profit generating business.

There is a sense of fulfillment whenever you write something and you let others read and share it with their friends. A couple of pictures showing the places you visited will make your story more interesting.

Write in a language where you are most comfortable with. In writing a story, don't worry about the grammar and other concerns. Just write your story and the editing portion will come after you wrote the whole story. Basic principle is you write with your mind and you edit with your heart.


If photography is your forte,by all means, start writing about. All of us were born to express ourselves and to communicate with others. We can weave words to make a very interesting article which you can publish online.

In the past, you can only write in newspapers and magazines. Today, anybody can write because of the advent of the internet. There are numerous blog sites which you can use as a platform to launch your ideas.

Just remember that writing entails lots of respon
sibilities. You can't just write anything especially those articles bordering on libelous matters.

The most important thing, rules of citation. If the words are not yours, don't take the credit for it. Cite your sources as a sign of respect for other authors.


Blogging is not only for fun but will become a possible source of income as well.




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8 VALUABLE FRANCHISING TIPS FOR 2014

8/1/2014

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1.Begin with an End in Mind. Sometimes in order to succeed in life and also in business, it is imperative that we will have an idea of what we wanted to do and what we wanted to achieve before worrying about the details. Try this. Visualize your successful franchising chain ( let’s say 10 stores operating simultaneously). That is your target. Then from there, work out the details backwards, budget, franchising plans and others. Most of the time it works and it will help you a lot in setting your achievable goal. Visualize your success and follow this popular saying " Don't follow your dreams, chase it!"

2. Social Media Sites Maximum Utilization.  The internet is the most valuable information leveler. With the advent of new technology, every businessman is utilizing its power to the helm. With networking sites such as Facebook, Multiply and Twitter, the ones using it to the maximum will be become the leader in the industry. Make a Facebook page for your own business in order to promote your products, new marketing strategies and photos of your business achievements. With over 50 million Facebook users in the Philippines, the opportunities are limitless. 

3.Lean and Mean Strategy.  Size is power but it does not necessarily mean that those who have bigger organization will become successful. Sometimes the ones having lesser personnel but with good strategies and tactics are going to win in terms of cost benefits. That’s why guerrilla marketing is so popular nowadays because of the techniques it is employing to beat bigger guys in the market. When an organization with lesser personnel moves in the market, it can move swiftly because it will not worry about abundant costs in promoting and operating the business. Keep only key personnel in operating your business. You will save on payroll costs too.

4.Hire the right people the first time around.  If you are going to hire people for your organization, hire the right  individuals the first time around. Remember that constant personnel turnover is not good for any business. It will have an overall impact in your professional bearing in the industry. Hire the best, the most honest, the most dependable and above the right people. That’s it. No ifs, no buts.

5.Alliances and Partnerships.  There is power in numbers as the most famous saying goes. If you are operating a small and medium enterprises, it’s better and helpful to align and partner with associations who can help you in promoting your business and guiding you in turning it around. The intricacies of business can be easily understood with the help of professional contacts and industry friends.

6.Benchmarking with the Pioneer.  The first company in the market can teach us plenty of lessons. If you are in the food business, gather information about the best practices of the industry leaders. It can help you a lot in professionalizing the operations of your business. In times of uncertainties, the beacon of light emanates from the first who ventured that particular market segment.

7.Research and Development .  Continuous research is one of the key to success of every business. Don’t be contented with your existing operational systems as well as your current products you are offering to your clients. Look for an angle that will enhance the status of your business. The internet and other industry publications can help you in establishing a brand that will stand out in the market. Manualize every aspects of your operations. Everything that is written can never be forgotten and can be reviewed later on for further improvements. This is critical especially if you are operating a franchise business. Operational manuals will be the bible of the franchising aspects of your business. Establishment of a professional accounting system before registering your business is a critical aspect that must be given your attention. Most of the business loses money even before they operate because of severe penalties they are getting from government regulatory authorities for failure to file the necessary forms and compliance documents.

8.Savings is the Key, Cash is still King.  It is important that you will monitor every aspects of your operations. You can keep track of everything by creating a daily , weekly, monthly, quarterly and annual matrix that will determine whether you are overspending in some aspects of your operations. Financial dexterity is important. If you can save, then save. When the economy is down and everything is not coming your way, Cash is still king.

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the key to success is to go into business

7/31/2014

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BY ALVIN L. LAURENTE

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In the Philippines we were taught early in school to study hard and seek employment right after graduation. Seldom we can hear from our teachers to study hard and go into business while still studying or put up your own business right after graduation.

In countries such as Japan, South Korea and China, the students are taught to become businessmen at an early age. For them, becoming the boss or an entrepreneur is the fastest way to become successful in life.

In the Philippines, most of the Filipinos don't go into business because of the risks involved in putting up one.

However, I believe that by changing our perception of business and our line of thinking, each one of us can become a successful businessman.

When I published my book, " Gusto Kong Yumaman, Paano Ko Gagawin?", in the internet, my goal is to inspire everyone to put their own business no matter how small. For me, entrepreneurship will the key to the success of our nation. It was the proven formula in other countries and I think we have to adopt the same line of strategy.

I will try my best to write as many books as possible to motivate all Filipinos for them to become successful and become rich in the near future.

Let us make this thing our main advocacy in life.

To read the online version of my book, "Gusto Kong Yumaman, Paano Ko Gagawin?", visit the Wattpad website and click this link>>http://www.wattpad.com/story/19207806-gusto-kong-yumaman-paano-ko-gagawin

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Empower your life, be an entrepreneur

7/30/2014

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Our educational system is designed to produce workers and employees not entrepreneurs. In other countries the opposite is the same. From first day of school, they train their students to become entrepreneurs and innovators instead of just ordinary workers and employees.

It is often said that the wealth of the nations depend not only on its natural resources but also on the education and knowledge of its people. Nations become wealthy because they consider their people their best assets. They invest heavily on training their citizens to eventually become captains of industries by taking the entrepreneurial path.

I think it’s about time that we train our students to become not only as thinkers but doers as well. We have to train them as businessmen at an early age. Comparatively, the Philippines has lower percentage of business owners compared to our Asian counterparts.

We should not be ashamed to start our own business. Having your own business is a source of pride because it reinforces our dignity and confidence as a person plus it enables us to earn more than what ordinary employees get from their employment.

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