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LOGICAL PROGRAM APPROACHES 

Use logical approaches to kick start a theory of change – or confirm you’re on track.

Logic sequences link actions to intended changes. Similar program approaches share similar logic…
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  • Suasive program approaches present information to create new understanding, thereby changing behaviours.
 
  • Regulatory approaches establish rules, then oversee compliance to reduce risks and increase safety.
 
  • Market-based approaches provide funding or financing to reduce financial barriers so as to increase levels of preferred activities. (Or raise financial barriers to reduce levels of selected activities.)
 
  • Service approaches create access and deliver services with the aim of meeting and reducing participant needs.

One program may use more than one approach. For example, a tobacco control program may use the presentation of information on the health impacts of smoking, along with the introduction of new regulations (no smoking allowed), coupons for nicotine replacement aids and counselling services to create strategies for dealing with triggers, etc.
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     Which approaches is your program using?
     What do their logic sequences look like?
     Are they on track?
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