That’s because it uses the output of LED lights – illumination and heat – to make the invisible passage of time and people, visible.  Bimetallic blades are created with a natural bend to one side.

With the addition of LED’s heat output, the bend into an upright position.  The bimetallic  blades serve as heat sink, as well as the decorative enclosure.  While a heat sink is traditionally designed to be hidden away or unobtrusive, they play a central role in Noto.

When the light is turned off, Noto maintains a gently curved resting state.

Turned on, the blades stand upright.

As people walk by Noto, the subtle changes in air current causes turbulence, creating a slight waving motion of the blades.  The inanimate object gains personality, helping engender just a little more connection between person and thing.

Concept design for Peerless Lighting.